As the world has become more digital over the last few years, web design has become of much greater importance. Perhaps we have become used to the fluidity of the internet and the fact that it is constantly undergoing changes. These changes are of course attributed to the fact that the internet is also constantly growing and evolving. This can certainly make it difficult for various professionals such as the web designer. One way to make sure you are able to make the necessary transitions is to remain ever aware of the trends. Actually, trends in web design are relatively easy to predict for the coming year. Here are a few of the primary design trends you can expect to see in 2014. Continue reading “Trends in Web Design”
Today’s top lawyers are leveraging the internet in various ways as they promote their firms, make better connections with the public, and attempt to attract more qualified leads who have the potential to become future clients. This is because as the internet continues to evolve, it opens up many digital avenues that provide savvy lawyers with a means of establishing their online presence in a way that is meaningful to those who are searching for a new lawyer. Read on to see how today’s top law firms are using the internet to improve the number of new clients they attract into their firms. These are some of the top ways on how to promote a lawyer through digital marketing strategies. Continue reading “How to Promote a Lawyer”
In times gone by SEO was all about working on the backend of a site and the focus was all on Meta descriptions, title tags and links. Google soon caught on to some of the unethical ways that people were manipulating search results by gaming the system and they changed up the algorithm used for determining site rankings. Google changed their focus, and so should SEO experts – at least those who want to see their sites rank high in the SERPs. Google now wants to see quality content that uses keywords which are inserted in ways that humans will understand them rather than just “stuffed” in to attract the attention of the search engine crawlers. On-page SEO is what is done to the site’s textual content that is read by humans when they read the site or blog.
How Important is On-Page SEO?
On-page SEO is very important as it can increase your site’s SEO efficiency. If you spend the maximum of your energy or budget on building links while ignoring on-page SEO strategies, you’ll be wasting your time. Link building is an essential part of ranking your site in the SERPs, but well designed on-page SEO can be much more beneficial. On-page SEO can be completed properly and then you really will not have to worry about it again. When it is done right, you will receive more relevant and targeted traffic. Ignoring on-page SEO strategies you’ll likely get traffic of lower quality. As long as you are using white hat SEO methods your on-site optimization is actually the safest form of SEO and it won’t get penalized by search engines. Diligent on-page SEO will be logical to both humans and search engines. Avoid penalties and increase ranking by removing duplicate content, simply web page designs and make your site easy to navigate. Continue reading “What is On Page SEO?”