Digital marketing and SEO could be considered to be the same thing; but they are two separate entities. Many people still refer to both of these roles as if they have the same function and they are not far off in reality. A digital marketing professional is a consultant who will extend the reach of SEO strategies to benefit the company being represented. There is even some who say that modern SEO specialists must be able to do a little bit of everything and maybe it should be called something like integrated digital marketing.
In some instances, there really are not a lot of differences between these two roles. And a lot of times, both of them will perform the exact same functions and even have the same skill set; however they may use different titles just for clarity and marketing purposes. An SEO specialist is a person who has the skills, experience and knowledge to optimize a site in order to improve its ranking in search engine result pages (SERPS). In order to optimize a site or page, he will employ a wide variety of SEO best practices and strategies. One of the main focuses is to increase traffic to the site.
A digital marketing professional will manage an SEO campaign along with several other areas indicating that SEO is a tool used in a digital marketing campaign. An SEO specialist may use various strategies and techniques on a campaign such as content marketing, email marketing, social media marketing, and even mobile marketing; but a digital marketing professional may use these as well as other media sources such as TV, SMS, Radio, and Billboards. To sum up the difference in the two is to say that the SEO professional is working on obtaining organic visits where the digital marketing professional is increasing the online presence of a company which expands beyond and SEO campaign. This is a difficult line to define as the two can frequently overlap.
Some say that SEO is dead, but this could not be further from the truth. There is a lot more to an SEO campaign than building links. It’s about constructing high quality websites which are indexed and ranked highly by search engines; but that are also user friendly. Sites have to be seen as valuable to both human eyes and web crawlers – that’s the job of the SEO. Digital marketing incorporates the use of SEO best practices but works to use available and reasonable means to increase and improve an online presence in order to reach consumers; hopefully before competitors do. This is the goal of a digital marketing strategy.
Integrating these two sets of strategies can be complimentary to both. When SEO best practices and digital marketing are integrated properly the two will not only complement the other; but they will help to reinforce other strategies and end up with a much greater impact. By combining the two into one huge campaign it can also have the effect of making the entire marketing process much more consistent even though different mediums are being used. The Two working together can essentially be more effective at meeting overall marketing objectives as well as working together to increase the bottom line of the business. By integrating online SEO practices with online and offline digital marketing strategies, a campaign can become very effective, increase ROI and bring a very cohesive and consistent professional presence to consumers. This helps connect the business with the consumer and established the brand more firmly in their minds.