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Tag: online review sites

Best Practices for Online Review Sites

Local SEO best practicesCustomer reviews can be a powerful tool for businesses of every sort. As a consumer, when you are considering a new restaurant or looking to purchase a new product you may look at reviews to help you make your choice. People are very social as a general rule and tend to put a lot of credibility in feedback that is provided by other consumers rather than claims offered by the business itself. Stats indicate that nearly 75% of today’s consumers trust online reviews at least as much as receiving a personal recommendation.  Studies also indicate that over 90% of those who conduct an online research which includes perusing business review sites end up purchasing from the businesses they find. However, nearly 90% of the small businesses which participated in surveys indicate that they do not actively use consumer review sites. Reviews can be very beneficial when they are completed by consumers.