Search Engine Optimization (SEO) employs a wide variety of strategies that are designed to improve a site’s ranking in the Search Engine Result Pages (SERPs). Over the years, there has been a lot of manipulation of search results and the search engines have responded by upgrading their algorithms. These updates are designed to penalize those who abuse the system and use black hat or spammy methods to obtain a higher ranking in the SERPs. Some strategies like buying links, cloaking and keyword stuffing were commonplace and in many cases did help improve a site’s ranking. But these types of practices are considered black hat now and can get a site penalized so badly that they fall off the result pages altogether. By using SEO best practices and ethical strategies a site can obtain a ranking near the top of the SERPs. But since it’s not an exact science, is there any way to predict the results?
Customer reviews can be a powerful tool for businesses of every sort. As a consumer, when you are considering a new restaurant or looking to purchase a new product you may look at reviews to help you make your choice. People are very social as a general rule and tend to put a lot of credibility in feedback that is provided by other consumers rather than claims offered by the business itself. Stats indicate that nearly 75% of today’s consumers trust online reviews at least as much as receiving a personal recommendation. Studies also indicate that over 90% of those who conduct an online research which includes perusing business review sites end up purchasing from the businesses they find. However, nearly 90% of the small businesses which participated in surveys indicate that they do not actively use consumer review sites. Reviews can be very beneficial when they are completed by consumers.
It can be frustrating to realize the SEO campaign you’ve been working on is simply not meeting its objectives. Failed SEO campaigns are not just limited to unknowing individuals who are trying to save a buck and run their own campaign. There are companies and knowledgeable people who set out to design an SEO campaign for clients only to find out that it did not achieve what it was designed to do. An SEO campaign requires a lot of research in a lot of areas over a long period of time. There are three very basic reasons behind failed SEO campaigns. Addressing these three areas specifically can improve the success rates of future SEO campaigns.
Becoming an expert in your field has become a very important part of SEO and establishing your online business presence. When you are established as an expert in your field, you gain the trust of your clients and site visitors. You are more likely to be recommended by others who see you as an expert. The primary way to be recognized as an industry expert is basically to get yourself out there. By sharing what you know on industry related topics, you will increase your visibility and build an online community around you. It is important to know how to leverage your expertise in order to help your brand have a further reach. There are some methods that are considered to be good on page or off page SEO strategies. Here are a few to use to help establish yourself as an expert in your industry.
Digital marketing and SEO could be considered to be the same thing; but they are two separate entities. Many people…