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Social media is used by billions of people across the globe to stay connected to one another—to friends, family, and colleagues—and also their favorite companies and brands. With as little as an internet connection and device, people can log onto their social media accounts and build meaningful relationships online. This is excellent news for businesses who are searching for new customers and who want to expand their online reach. In this manner, social media marketing for professionals is one of the top ways in which businesses can experience exponential growth while promoting themselves through the internet.
Today’s top lawyers are leveraging the web in various ways to promote their firms, make better connections with potential clients, and attract more qualified leads. As the online market continues to evolve, it opens up many digital avenues that provide savvy lawyers with a means of establishing their online presence. Read more on how today’s top law firms using the web to improve their business. You can find many different techniques on how to promote a lawyer using digital marketing strategies.
Contractors understand how important it is to promote their businesses to obtain new customers. This is especially true when it comes to marketing activities that are performed online. Online marketing, also referred to as digital marketing, is the perfect way for a contractor to advertise their services, promote their brand and get in front of the right customers at the most opportune time. Today’s savvy customers are spending more and more time on the internet as they search for new contractors to oversee their home renovation projects. Read on to learn a few helpful tips and best practices on how to promote a contractor online. By engaging in a digital marketing strategy you will be able to reach consumers who are looking for a top local contractor in their area.
With so much information available through a multitude of platforms made up of diverse — and frequently overlapping — groups of users, a lot of what makes social media great also makes it difficult to use in anything resembling an optimal fashion. Fortunately, there are quite a few tools developed precisely to address the most pressing issues pertaining to social media use, and the five social media tools that follow are among the most highly recommended among social media marketing professionals.
Calendly – Scheduling
Given the fast-paced and rapidly evolving environment in which social media marketing professionals must thrive on a consistent basis, a well-organized, immediately accessible, and easily updated calendar is an absolutely essential tool. Those of us who use Google Calendar tend to prefer a tool like Calendly, which syncs up with Google Calendar and features a host of functionalities necessary to keep pace in the ever-changing world of social media marketing.
Oh Pinterest, how I love thee! You probably belong to every other social site out there, like Facebook and twitter, but have you ever heard of Pinterest? I really do enjoy it. It’s incredibly fun to use, but it can also help you get people to look at your pins which may or may not be relevant to your website or business, it can help get people to your website as well as your social sites, and it could make you some money if you use it right. If you take a look at most Pinterest profiles, they have the name of the user, a verification checkmark, and probably some small spiel about that person, their website URL and any other pertinent websites like Facebook and twitter. It’s very easy to use, and as mentioned, fun. Pinterest is adding new things to not only help consumers and regular users use the website, but they are also trying to make it useful for businesses that use Pinterest as well. One of the newer options Pinterest has added are called Promoted Pins. These are fantastic and very useful! If you don’t use Pinterest yet (why aren’t you?!) or you are but you don’t know what Promoted Pins are, continue reading below for a crash course on what they are, how they work, how to set them up and much more!
If you have a Facebook fan page, you need to be aware that there is so much more available to you, than what you are using currently. The feature you are about to learn about or learn more about, is called Facebook Graph Search and using it could make marketing on Facebook a whole lot easier than before. Ultimately graph search is a way to search through all the people on Facebook using various pieces of criteria. It first started getting released in 2013 and everyone has this feature enabled now on their Facebook if you asked for it. Facebook graph search works so well considering when you have a profile on Facebook you are allowed to enter in all sorts of information. Just take a look at your own profile page. You have likes, music interests, television shows, movies, books and more. Just think about the possibilities that you can use Facebook graph search for! Sign into your personal Facebook and switch over to your fan page: You may or may not have noticed this before. On your personal account, it’s the same old same old. You search for “cooking” and you can see apps and people. But, under your Facebook fan page you search for cooking and you can see a compartmentalized section of Apps, Pages, Groups and People.
Ignoring social media as a large or small business or even as a freelancer, is a big loss on your part these days. Almost everyone uses social media these days, so by not using it as a marketing platform, you are missing out big time. While there are all sorts of social media sites to join, there are of course the big sites that you should join. They are Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. Below, we will be talking about why you should use each of these sites, what things you should do on these sites, and what you should include in your social media profiles. Think of it as an informative checklist for social media.