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Marketing

Content Marketing for Lawyers

Content Marketing for LawyersAll businesses require content.  This includes lawyers who must attract new clients to grow their firms.  While many lawyers have heard about content marketing, there is still a growing need for many lawyers to implement these digital strategies for better outcomes when conducting business online.  Online content that grabs the attention of prospective clients and that meets their direct needs is imperative for today’s savvy law firms.  Content marketing is a digital marketing strategy that employs internet-based content such as blogs, newsletters, social media posts and video series, just to name a few, for the purpose of effectively communicating with clients and piquing their interests.  For lawyers who want to achieve their business objectives, content marketing is an excellent approach that yields results when compared to traditional marketing efforts.  Here are some of the top reasons why content marketing for lawyers is so beneficial.

How Does Google See My Website?

Penguin Update
Penguin 2.0 and Google

Google is constantly being changed to update the way that it sees WebPages. While Google openly talks about their goals of weeding out low quality sites that do not satisfy surfers with good quality content, the algorithms remain shrouded in secrecy. Here is a few of the ways that Google sees your website and how it comes up with the order of the results for related searches.

Educate Yourself

If you do not know how Google sees your website it is hard to improve your organic search ranking. You must educate yourself about search engine spiders and make sure that they can easily navigate your website. They are unable to pick up on more advanced features like JavaScript. WebPages written in HTML that validates, there shouldSEO be no issue in the bots working their way through your website.

Is a .com URL Better than a .org URL?

Domain names
Domain names

There are a variety of domains to choose from when you are picking what you want for your website. They were all originally created with various meanings while, over time, they have lost this specific classification. You can choose between .com, .org, or thousands of other domains to create a website name that is right for you. Here is some information on a few of the domains you can get and some history concerning them.

Some Domain Rules

Before jumping into the domains themselves, here are some important rules you will need to remember. The name can contain any number, letter, dash, or hyphen. Although they can have dashes and hyphens, the domain name may not begin or end with it. The system is not sensitive to a letters case so your site can be written with any combination of uppercase and lowercase.

Tools for Measuring Website Analytics

Google analytics
Google analytics

In the earliest days of the internet webmasters used counters or hits to determine whether their website was successful or not. Logically at the time that made sense since when people liked what they saw or read on a site they would look for more content. Of course this was prior to the Web 2.0 interactive platform and the web was navigated one page at a time. Today it is much more complex to measure a site’s effectiveness. Today rather than only tracking how many hits a site or page has, an SEO analyst will track users’ behaviors. Instead of looking for an answer to what a server is doing we now want to analyze what the user is doing.

What is Web Analytics?

It only takes a few visitors to gather a huge amount of data. In order to collect and refine data there are several web analytics tools that are available to webmasters or SEO professionals. In most instances these web based apps will gather the data and use various computations to generate reports and charts. They are not exactly like research methods which are generally qualitative; web analytics are actually quantitative. They do not present glowing descriptions of problems but rather they simply present the cold hard data. What types of tools are most commonly used to gather and analyze website data?

What is Viral Marketing?

Viral campaign
Go Viral Button

Just a few years ago the internet was like a one-way street where a person got online simply to get information. There was no interaction, and there was no such thing as a share or a like. But as the internet evolved into the Web 2.0 world we know today interaction became the primary element. It is now a super highway running both ways with all sorts of social interactions. This is basically what drives viral marketing. The main idea behind a viral marketing campaign is to initiate social sharing of your message for you. Some experts suggest that a viral campaign will have between 500 and a 1000 times more impact than a campaign that is not viral.

Why is it called “Viral” Marketing?

When we think of a virus, we generally think of flu season. But viral marketing is a strategy which helps pass information on from person to person simulating how a virus is passed until an enormous amount of people have been in contact with it. A viral marketing message has the potential of exponential growth in terms of how many people it is exposed to or how many individuals are influenced by the message. Just like a virus, this strategy will require taking advantage of very rapid multiplication in order for the message to explode out to thousands or millions of individuals.

What is the Definition of Digital Marketing?

Digital Marketing strategy
Digital Marketing

In the simplest of terms, digital marketing is promoting products, brands, reputation or services through one or more types of electronic media. One of the biggest advantages to using digital marketing over more traditional forms of marketing is that marketing campaigns can be analyzed in real time to see what is working and not working. A digital marketing company can monitor what is actually being viewed, how often it is viewed, as well as how long it is viewed. Through the use of digital marketing analysis, companies can even tell what types of content works or does not work and even the specifics of sales conversions. In most cases when the term digital marketing is used people think about the internet or websites, but there are also many other channels and that can be used such as wireless text messaging, mobile apps, Podcasts, electronic digital television, or mobile instant messaging.

The Difference Between Digital Marketing and Internet Marketing

Internet marketing is a form of digital marketing and they are not synonymous. Internet marketing does incorporate the use of many digital channels such as SEO, advertising or email marketing. But digital marketing goes past what just the Internet can provide and includes many other digital or electronic devices.

Elements of Digital Marketing

Maintaining a website is an essential part of having a successful business today; but simply having a website is no longer enough to compete in today’s digital world. Every business whether it is a brick and mortar shop, contractor, other professional or a web based service needs to incorporate a digital marketing strategy into their business plan. It is very important to develop a digital marketing strategy through which the business can connect and engage with its audience. There are a few key elements that are integral parts of a successful and effective digital marketing campaign.

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