As with any business operation, doctor’s offices must also rely on marketing to attract new patients into their businesses. In fact, without a steady flow of new and returning patients, a doctor’s office will not survive for long. Yet, many doctors are not maximizing their marketing potential. One very effective way to boost the marketing efforts of a doctor’s office is to employ a social media marketing strategy. Today, billions of people log on to their social media accounts to connect with friends, family, colleagues and businesses, including doctor’s offices. Platforms including Facebook, Twitter, and LinkedIn have changed the ways in which people interact with one another as well as how doctors interact with their patients. Here are some of the top ways social media marketing for doctors is improving the ways in which doctors can expand their practices.
Google announced yet another update, but this one was not another animal named search algorithm. Instead, this one, which was released on April 21st 2015, has to do with the ranking factor on mobile search results. Even though this has to do with mobile sites, don’t let it fool you, if it’s from Google and it’s an update – one that is forecast to be bigger than Panda or Penguin, chances are it’s something you should be paying plenty of attention to. The first thing you need to know is this; websites that are available as of right now, that are NOT mobile friendly, are subject to losing rankings. This is a serious matter especially for people like you that have worked hard to get their website in the ranking position it’s in right now! Losing ranks means losing a lot of traffic and what does traffic equal? Readership, sales, business – staying afloat! If you haven’t heard about this update, or you want to know more about what you can do, what you need to worry about and how to fix your mobile un-friendly websites, continue to read more below.
Maintaining a website is an essential part of having a successful business today; but simply having a website is no longer enough to compete in today’s digital world. Every business whether it is a brick and mortar shop, contractor, other professional or a web based service needs to incorporate a digital marketing strategy into their business plan. It is very important to develop a digital marketing strategy through which the business can connect and engage with its audience. There are a few key elements that are integral parts of a successful and effective digital marketing campaign.