Digital Marketing Mastery: Insights, Strategies, and Tactics for Success

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The New AI-Generated Google Search Engine Experience

Originally posted on: https://www.netlz.com/blog/the-new-ai-generated-google-search-engine-experience/ The AI-empowered future of Google Search diverges from common assumptions. Although the tech giant is working…

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Project Magi: Google’s New Search Engine

Originally posted on: https://www.netlz.com/blog/project-magi-googles-new-search-engine/ Amid growing competition from Microsoft and OpenAI, Google is rumored to be working on a revolutionary, AI-powered search…

artificial intelligence chatGPT and future of digital copywriting and SEO
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Directories Do not Work!

Directory submissions used to be a valid, white hat SEO strategy. The goal of a directory was to offer a site on which content could be placed and then linked back to another website. Essentially, it was at that time a good way to get lots of inbound links which made it perfect for SEO purposes. However, with the recent updates to the Google algorithm, specifically the Penguin update, a once popular and legitimate practice has become black hat.

The Hummingbird Update and the Future of Search

Google Hummingbird Update
Google Hummingbird Update

It seems like Google updates more frequently than what we can keep up with them. Their latest update, the Hummingbird Update was announced recently even though they had been using it for about a month prior to the announcement. Some could take it personal when they are not “in the know” about which update is being initiated. The latest update to the algorithm is the Hummingbird update and it is one in which the entire algorithm has undergone a complete overhaul. Unlike some of the earlier updates like Penguin or Panda, Hummingbird is a total change to the algorithm. Penguin and Panda each dealt with one aspect of the algorithm, not the entire method. The latest update has refined how search results are gathered and displayed for users and it has sent ripples of discontent across SEO professionals. Knowing how the Hummingbird Update changes the world of search is important to web marketers and SEO specialists everywhere.

How Does Google Work?

Google
Google

Who hasn’t said, “It’s okay, I’ll Google it.”? This has become the standard response of the day when we do not know the answer to a question. But with literally millions of sites, how do we know Google will come up with the right answer to our question? How does Google find a restaurant or business in our general vicinity when we need one? The web is growing exponentially every day, but how does it come up with the answers to our queries?

SEO in a Post Keyword World

Keywords
Keywords

There is a lot of talk about SEO being dead, especially with the most recent changes to search algorithms. Yes the changes are big; but let’s think about what has not changed. Online marketing is still thriving and marketers are still thinking about how to reach their targeted audience. Marketers want to reach the audience that has an interest in their product, use the search engines to drive relevant traffic to their site and get the greatest sales possible from the traffic. SEO is still beneficial for driving traffic; it’s just that it is more important now to achieve the optimal traffic from the search engines and the way it is done is slowly changing once again.