Answers to today's SEO questions through blogs and articles

links

The posts here look at links, how you get links/what types of links do you want/need to benefit your SEO

Different Kinds Of Backlinks

 

Types Of Backlinks

Backlinks are one of if not the most important things when trying to build links on search engines that lead back to your website. Back links or in the literal sense links back to your website are links that you can create through a variety of avenues to lead people back to your website. Backlinks, as one would assume, can be built all sorts of ways. From something simple like adding a profile on a directory like Yelp to something that takes more time to index like with article marketing. All in all though, the amount of quality and diverse backlinks you have, does matter. Quality = not spamming. Diverse = on various websites with different page ranks and authority types. It used to be that you could just place backlinks everywhere and anywhere and it didn’t matter where or how you got them. But, over the past few years, Google and other engines are cracking down on how you create these links and where they are coming from, because of this, listed below are various sites or rather “ways” to get backlinks.

Paid Links and Other Outdated SEO Practices

The web is saturated with all sorts of SEO advice and covers many topics which are both white hat and black hat practices. Search engines are updating their algorithms constantly and changes can range from minor, barely noticeable changes to major industry overhauling changes. It’s very important for the SEO specialist to keep up with the most recent changes and make adaptations to keep from being penalized. The updates are really geared towards combating black hat SEO practices but unfortunately sometimes well meaning websites receive penalties. In many cases this is due to using outdated SEO strategies which were effective at one time but are now outdated. There are several SEO practices that are outdated and are now considered to be black hat or bad practices. It’s best to avoid these outdated SEO practices.

How Does Google Work?

Google
Google

Who hasn’t said, “It’s okay, I’ll Google it.”? This has become the standard response of the day when we do not know the answer to a question. But with literally millions of sites, how do we know Google will come up with the right answer to our question? How does Google find a restaurant or business in our general vicinity when we need one? The web is growing exponentially every day, but how does it come up with the answers to our queries?

How Does Google See My Website?

Penguin Update
Penguin 2.0 and Google

Google is constantly being changed to update the way that it sees WebPages. While Google openly talks about their goals of weeding out low quality sites that do not satisfy surfers with good quality content, the algorithms remain shrouded in secrecy. Here is a few of the ways that Google sees your website and how it comes up with the order of the results for related searches.

Educate Yourself

If you do not know how Google sees your website it is hard to improve your organic search ranking. You must educate yourself about search engine spiders and make sure that they can easily navigate your website. They are unable to pick up on more advanced features like JavaScript. WebPages written in HTML that validates, there shouldSEO be no issue in the bots working their way through your website.

What is Natural Link Building?

Link Building
Link Building

Natural link building is another way, besides using custom content with integrated keywords, to help your site get a higher rank on search engines. This is a form of off-site search engine optimization that can help you jump up into the spot on Google you want. There are many common ways of building natural links to your website. Here are a few examples of moves you can make to improve your websites natural link building.

How Natural Link Building Works

If someone puts a link to your website or blog because they enjoy your site and want their own readers to enjoy the content as well, this is a natural link. Any site that points visitors toward your website can be considered natural links. Any link that does not involve your input is considered natural. This is not something that happens often, unprovoked. There are a lot of things that you can do to help your website generate some natural links.

What is Google Penguin?

Penguin Update
Penguin Update

Keeping up with a blog or a website can keep a person very busy. Developing high quality content and following all the SEO best practices are just part of the worry that an individual has to bear, not to mention how to get it ranked high in the search engine result pages (SERP). It’s important to maintain a blog or site for an established audience; but it is equally important to get it listed in the top slots of the SERPs so that more people can find it. That’s just good business. There trouble is that just about the time it is all up and running Google releases a new update like Penguin and it’s back to the drawing board.

What is Google Penguin?

Having an online presence is essential for the successful business of today. Google Penguin is really a process used to penalize black hatters who abuse the system in order to gain the advantage and manipulate the search engines into ranking their sites higher in the SERPs. Penguin is really an attempt by Google to clean up the search algorithm and reduce spam as well as site rankings that are from “questionable” sites or irrelevant because they manipulated the system to get located in the coveted 3 slots. It really aims at penalizing those who use “black hat” SEO methods like keyword stuffing, link building schemes, spamdexing, or duplicate content as well as the multitude of techniques used by some SEO companies in order to help clients gain exposure on line.

Blogging for SEO

Social Media Intergration
Look at Social Media

One of the first questions an SEO specialist is likely to ask a potential or future client is if they have a blog or not. Content writing is one of the most intrinsic components of developing an SEO campaign today and many are finding that maintaining a blog is one of the best methods to generate fresh content and generic links for their site. The search engines will rank every web page and each post on a blog is an extra web page that can be indexed. This gives even more opportunities to target the main keywords as well as using some of the coveted long tail keyword variations. Not only does a blog help provide content which can be indexed by search engines, it can also help establish you as a knowledgeable authority in your industry. Blogs can be a major component of a social media campaign. This proves that content can be and should be promoted using social media platforms. But then of course it is important to note that not all blogs are created equal. What should a blog have to be a huge contributor to an SEO campaign?

A Professional Look

Of course SEO is more about the written content that a blog contains than about the appearance of the page. But remember that your goal in maintaining a blog is not simply to please the search engines; you do have human readers after all. When designing the blog it is important to remember that the reader will evaluate the blog by what they see when they land on the page quicker than what they will read. Actually, it the page is disorganized and the layout is difficult to navigate it is likely that they will not read the blog at all. Using a free template will create a better appearance for the blog but it is far better to have a professional design it and customize it for your brand.

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