Privacy laws are getting pretty stringent and far-reaching in the European Union. In the United States, however, the debate is fueled by the fact that privacy laws often conflict with U.S. Constitutional protections of free speech. In 1995, the European Union signed into law the ‘European Data Protection Directive. It has since been revised to include a concept that was not adopted originally that has come to be known as the ‘right to be forgotten.’ This concept was conceived from the notion that individuals have a right to determine the development of their lives in an ‘autonomous way,’ without being perpetually stigmatized by things they did in the past. In the law, the EU gives individuals power to have erased from the internet information previously published on the web. In a response to this law, Governor Jerry Brown of California signed into law Senate Bill 568, which requires websites to provide to minors an online ‘erase button,’ giving them the ability to remove their own web posts.
It can be very easy for the SEO company to become short sited in the use of social media. The online social world has been overshadowed by some of the giants like Facebook, Twitter and LinkedIn. These of course all have a place in a social media marketing campaign but just because they are leading social sites does not mean that they are the best to use for an SEO campaign. There are also numerous lesser known social media platforms that can be used by in an SEO campaign. Although they are not as well known as some of the giants they can be very useful tools for businesses. Here are a few not-as-well-known social platforms that are worth taking a look at for today’s cutting edge business.
Good Search Engine Optimization is hard time consuming work. Building a successful campaign is like building a solid structure that is going to stand the test of time. An SEO campaign is successful when it has a foundation that is solid enough to be able to endure many challenges posed by competitors and changes that occur in the search engine ranking algorithms. There are many different aspects and elements included in SEO best practices and SEO itself is constantly in a state of flux. The elements of successful SEO campaigns can be brought down to three essential parts which will work together to support each other and the entire campaign: content, links and social media. Working with a reputable SEO firm can help ensure that you utilize the latest in SEO best practices on your site.
High Quality Content
It’s just logical that great content is an essential part of SEO strategies. Your website should act as a hub and contain good content as part of the on-site strategies. It is noteworthy to mention that the site itself must be high quality as successful SEO simply cannot exist with a poor website. Every piece of content on a site should be high quality and purposeful. For an SEO campaign to be successful there are no shortcuts. Remember that articles or blog posts are indexed by the web crawlers but should be developed for the readers not the search engines. Blogs and websites should be regularly updated with fresh, unique and valuable content. There is also some content that is seen only by browsers and crawlers – Meta content. URLs, Meta titles, Meta descriptions, and Meta keywords are all considered to be “content” and must accurately use SEO best practices.
Just a few years ago SEO and social media simply coexisted. But over the last few years the line between the two began to blur. Now more than ever the major search engines use social signals as part of their ranking algorithms. In web marketing today an effective SEO strategy will be incomplete without incorporating into it the social aspect of the Web 2.0 which is built around the social element to begin with. And on the other hand, an effective social media strategy will be contributory to the SEO initiative. It is important for the two to work together in order to achieve higher rankings in the SERPs, increase site traffic and of course increase the ROI for a business. Over the last few years there have been several giants in the world of social media; but recently there have been some changing of the guard. Here three top social media platforms that should be part of any social media strategy used in an SEO campaign.
Social media marketing is a very powerful tool for today’s business. While tweeting, blogging and posting updates on social sites can tend to be fun; these actions when used strategically can be part of an effective web marketing campaign. Many ask if there is anything to be gained by using social media and of course the biggest question is if there is a substantial enough ROI. When it is used properly, social media marketing can be effective and improve your bottom line. Social media is no different than any other marketing tactic; it’s all about strategically setting goals and using social media activities to reach them. Where most people get tripped up is in thinking that there will be an immediate return which is not likely. Social media marketing involves long term strategizing which will help keep a company’s name or brand on the mind of consumers. There are some strategies to help ensure a social media marketing campaign is productive.