Search engines have become something that is commonplace in our day to day lives and it’s very hard to even try and imagine our world today without them. It’s hard to realize sometimes that search engines are only about 20 years old. Because we have unlimited sources of knowledge at our fingertips there are many things in our lives that have changed. Search engines have changed how we find out information, our study habits, and even our educational abilities. They have also changed how we connect and interact with family and friends. And they’ve even changed how we search for products and services. We do not have to stumble on an ad in order to find a desired service or thumb through endless yellow pages, we can actively seek out the information we desire about anything that we want to purchase. The ways consumer behaviors have changed have really been instrumental in the growth of SEO as we know it. We can become so accustomed to the way things are that we forget how they even began.
If you were to call up 50 SEO advisors and ask them to define search engine optimization, you are likely to get nearly 50 different interpretations of an SEO definition. This is because many people who state that they are an “SEO specialist” just offer two or three aspects of SEO strategies. They found a couple of things that work to help site rankings and use them. But there are not very many SEO specialists who really offer a comprehensive approach to search engine optimization. It is well worth the expense to hire an SEO specialist who knows what they are doing and can effectively launch an SEO campaign that will incorporate a broad range of strategies into a customized campaign for each client.
What is SEO?
In simple terms, search engine optimization is the use of a wide variety of strategies and methods which will ensure that a website will rank high in the search engine result pages (SERP). By using several proven SEO strategies a website can achieve higher rankings in the major SERPs when a user enters certain keywords or phrases into the search field. To offer an example, think about your own last internet search. When you, or someone else, are looking for a product or information it is likely that they entered a search in a search engine because it is one of the fastest and easiest ways to obtain the information. Once you enter a query and the results are displayed, it is likely that you never went past the first page because they were more relevant to the search. This is the goal of SEO. A website is optimized so that when a related query is entered the site will rank as high as possible. The end goal is to obtain more traffic to the site which of course leads to more conversions or sales. When an SEO campaign is carried out properly it will place a site at the top of the rankings so that it will gain instant credibility with the audience you are trying to reach.