Today’s discerning customers are increasingly resistant to the sales-oriented tactics utilized in traditional marketing channels (think direct mailers, intrusive television commercials and lengthy magazine advertisements). While these approaches to marketing are still very useful, today’s consumers are appreciative of much softer approaches that provide value to their lives instead of pressuring them into making hasty sales decisions. This where content marketing is for contractors is making a huge impact. As contractors move away from traditional marketing and instead opt for online advertising, content marketing is becoming a mainstay within their business operations. Here are some of the key benefits of content marketing for today’s successful contractors.
Creating an SEO campaign is more than just keywords and seo, it’s so much more than that. In fact, when people are first starting an SEO campaign, they get so overwhelmed and stressed out they choose to hire an SEO Specialist in NJ to do all of the work for them and then step in at the last minute to take over. It’s alright if this is what you want to do, but I think as a business or website owner you should still be aware of what goes on behind the scenes, how everything works, and what all of these different terms and acronyms mean. Below, is a checklist of everything you either should be doing, if you are doing this alone, or should be aware of if you are hiring a Top SEO firm NJ to do it for you. It’s pretty long winded, but it’s all important information.
Are you content with your content? No? Shame on you! Content marketing has become quite possibly the most important promotional tool in the modern business world. If you aren’t doing it, then you aren’t doing business. And if you are, but your content isn’t what it should be, then neither are your profits. Promoting your business via content marketing is taking over just about every industry nationwide and globally, and its importance is only getting stronger. The big guys are doing it, and so should you. As an SEO strategy, it can help you get your website to the top of the page rankings, and it can drive more customers into your store. Good content … really good, relevant stuff … is what drives customers to your brand. It can grow a customer base like nobody’s business. But content marketing is your business … and you know why? Because your competitors are using it to gain an edge over you. So, what exactly is content marketing? And why should you use it to promote your business?
We are all aware that the only thing about SEO that is constant is that it is continuously changing. This is due to the fact that Google and the other major search engines are always changing and tweaking the search algorithm in an attempt to improve search results for users. Of course this means that updates like Panda, Penguin and Hummingbird have the SEO specialists running to keep up. But for those who observe SEO best practices there is still a lot of consistency with maybe a few tactical changes here and there. SEO practices that worked before the release of the Hummingbird update still work. That means that we should all continue pursuing strong strategies like:
- Creating engaging and original content
- Legitimate and relevant backlinks that are earned and not purchased
- Using keywords to enhance content without overdoing it
The biggest change we may notice is the way that Google uses the new algorithm to interpret and deliver search results.
It is very likely that content will always be king; the web revolves around content. However, just producing any old content is not going to cut it in today’s competitive world. SEO and conten are connected since it takes SEO best practices to get content seen; and it takes quality content to enhance an SEO campaign. With all the changes that go on with search engine algorithms one requirement that does not change is the need for high quality content. Blogs are one of the most effective platforms for posting high quality content, and part of hosting a blog is obtaining guest posts from contributors who are relevant to the niche. As an established industry expert contributing guest posts to blogs that are industry related can be a great strategy to get you noticed. There are a lot of popular blogs which get inundated with requests offering guest posts every day. No matter which end of the equation you find yourself on, it is very important to know the attributes of a high quality guest post and what one should contain. Here are a few tips about guest posts to help explain the features of a great guest post.