Google announced yet another update, but this one was not another animal named search algorithm. Instead, this one, which was released on April 21st 2015, has to do with the ranking factor on mobile search results. Even though this has to do with mobile sites, don’t let it fool you, if it’s from Google and it’s an update – one that is forecast to be bigger than Panda or Penguin, chances are it’s something you should be paying plenty of attention to. The first thing you need to know is this; websites that are available as of right now, that are NOT mobile friendly, are subject to losing rankings. This is a serious matter especially for people like you that have worked hard to get their website in the ranking position it’s in right now! Losing ranks means losing a lot of traffic and what does traffic equal? Readership, sales, business – staying afloat! If you haven’t heard about this update, or you want to know more about what you can do, what you need to worry about and how to fix your mobile un-friendly websites, continue to read more below.
It seems like Google updates more frequently than what we can keep up with them. Their latest update, the Hummingbird Update was announced recently even though they had been using it for about a month prior to the announcement. Some could take it personal when they are not “in the know” about which update is being initiated. The latest update to the algorithm is the Hummingbird update and it is one in which the entire algorithm has undergone a complete overhaul. Unlike some of the earlier updates like Penguin or Panda, Hummingbird is a total change to the algorithm. Penguin and Panda each dealt with one aspect of the algorithm, not the entire method. The latest update has refined how search results are gathered and displayed for users and it has sent ripples of discontent across SEO professionals. Knowing how the Hummingbird Update changes the world of search is important to web marketers and SEO specialists everywhere.
Google has been consistently modifying its search algorithms to make better results when surfers come and search. These updates have been directed toward link building, and more recently, spam. The goal of the Penguin 2.0 update is to weed out sites that had little or no content that manipulated the search engines results with the use of excessive webpage strategies. While some WebPages plummeted from their search ranks, others felt a very little affect or no affect at all. With each update to Google’s algorithms, there is a risk that the site’s rankings will change. Here are some things that you can do to prepare your site for future Google updates.