Over the last few years consumers have become increasingly secure about shopping through online resources. As they have become safer, there are more online purchases occurring than ever before. This offers the ecommerce site an opportunity to be taken advantage of, as long as they know how to stay competitive. This is of course the catch since ecommerce has become more difficult. Google acts like they want to be the only affiliate on the internet and with Amazon being the giant it is, it can be difficult to get notice as a valid alternative. Search engines also tend to remove commercial sites from their results and replace them with their own sets of ads or shopping programs. Search engines also tend to lean toward ranking results for content but not so much for products. There are several strategies and SEO best practices that can help improve an ecommerce site’s ranking in SERPs.
There are many people who really just don’t get search engine optimization (SEO). If they are not following SEO best practices on a regular basis, it is easy for them to think that it is as easy as creating a site, fill it with content, and then build links from as many places as possible. And in reality, that actually works – sometimes. But as a general rule, the reality is that SEO is a craft, or a unique practice. It can be very easily misunderstood and equally as difficult to hire an SEO specialist who thinks past the simplicity to the more complex issues we face.
Is SEO a Science?
There are some solid definitions of science which includes:
In times gone by SEO was all about working on the backend of a site and the focus was all on Meta descriptions, title tags and links. Google soon caught on to some of the unethical ways that people were manipulating search results by gaming the system and they changed up the algorithm used for determining site rankings. Google changed their focus, and so should SEO experts – at least those who want to see their sites rank high in the SERPs. Google now wants to see quality content that uses keywords which are inserted in ways that humans will understand them rather than just “stuffed” in to attract the attention of the search engine crawlers. On-page SEO is what is done to the site’s textual content that is read by humans when they read the site or blog.
How Important is On-Page SEO?
On-page SEO is very important as it can increase your site’s SEO efficiency. If you spend the maximum of your energy or budget on building links while ignoring on-page SEO strategies, you’ll be wasting your time. Link building is an essential part of ranking your site in the SERPs, but well designed on-page SEO can be much more beneficial. On-page SEO can be completed properly and then you really will not have to worry about it again. When it is done right, you will receive more relevant and targeted traffic. Ignoring on-page SEO strategies you’ll likely get traffic of lower quality. As long as you are using white hat SEO methods your on-site optimization is actually the safest form of SEO and it won’t get penalized by search engines. Diligent on-page SEO will be logical to both humans and search engines. Avoid penalties and increase ranking by removing duplicate content, simply web page designs and make your site easy to navigate.