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social media optimization

The posts here look at ways you can optimize your social media campaigns

Social Media Tools

5 Social Media Tools Recommended By The Pros

With so much information available through a multitude of platforms made up of diverse — and frequently overlapping — groups of users, a lot of what makes social media great also makes it difficult to use in anything resembling an optimal fashion. Fortunately, there are quite a few tools developed precisely to address the most pressing issues pertaining to social media use, and the five social media tools that follow are among the most highly recommended among social media marketing professionals.

Calendly – Scheduling

Given the fast-paced and rapidly evolving environment in which social media marketing professionals must thrive on a consistent basis, a well-organized, immediately accessible, and easily updated calendar is an absolutely essential tool. Those of us who use Google Calendar tend to prefer a tool like Calendly, which syncs up with Google Calendar and features a host of functionalities necessary to keep pace in the ever-changing world of social media marketing.

Social Media Marketing for Contractors

Social media platforms including Facebook, Twitter, LinkedIn and Pinterest have all changed the ways in which contractors attract and retain new customers.  Traditionally, contractors relied on marketing methods such as direct mailers, television commercials and word-of-mouth referrals to obtain new contracts.  While these methods can still produce results, more and more customers are resisting such efforts and are instead searching for more value before they make a purchasing decision.  They are finding this value through social media.  Social media marketing for contractors is important because it helps contractors interact with customers online and in platforms they are already familiar with.  Here are a few helpful tips on implementing a social media marketing strategy that any contractor can use today.

Social Media Marketing for Doctors

As with any business operation, doctor’s offices must also rely on marketing to attract new patients into their businesses.  In fact, without a steady flow of new and returning patients, a doctor’s office will not survive for long.  Yet, many doctors are not maximizing their marketing potential.  One very effective way to boost the marketing efforts of a doctor’s office is to employ a social media marketing strategy.  Today, billions of people log on to their social media accounts to connect with friends, family, colleagues and businesses, including doctor’s offices.  Platforms including Facebook, Twitter, and LinkedIn have changed the ways in which people interact with one another as well as how doctors interact with their patients.  Here are some of the top ways social media marketing for doctors is improving the ways in which doctors can expand their practices.

Social Bookmarking Sites

4 Ways to Improve Social Media Reach

When most people start a business, the goal is to get leads and ultimately make money.  But, I think you will find a large benefit in gaining a social media presence as well.  Social media is a superb way to get a “following”, get leads, potential customers, make sales, make your business presence known better, etc.  You absolutely need a following; Fans on Facebook, Connections on LinkedIn, Followers on Twitter, etc.  The more people that follow you and the more people you have on your social media profiles, the more of a reach you will have.  It’s just common sense.  More leads = more of a chance to generate leads which obviously leads to making more money!  In order to increase your core social reach there are a few things you should consider.  Listed below are a few ways to expand your reach.

Social Media Marketing for Medical Professionals

Social Media
Business Social Media

The Internet is a gathering place for information, services, and products. Everyone is taking advantage of social media websites to help promote and sell products. Physicians and other healthcare industry employees can utilize social media to market their services as well. They can also keep in close contact with patients while they are not in the office. Here is some information about how many medical professionals are taking advantage of the marketplace that has been created on social media websites.

Understanding the Average Patient

To understand how medical professionals are using social media websites, you need to understand  the average patient that they see today. A large number of people, long before they ever think about going to a doctor, look up information on how to treat or what they can do to treat their ailments on the internet. They find an answer that will subdue them for the time being and return to their daily lives. If the problem gets worse or does not go away, they will then search out the help of a doctor.

What are the Best Social Media Sites for SEO?

LinkedIn Logo
Logo for LinkedIn

Just a few years ago SEO and social media simply coexisted. But over the last few years the line between the two began to blur. Now more than ever the major search engines use social signals as part of their ranking algorithms. In web marketing today an effective SEO strategy will be incomplete without incorporating into it the social aspect of the Web 2.0 which is built around the social element to begin with. And on the other hand, an effective social media strategy will be contributory to the SEO initiative. It is important for the two to work together in order to achieve higher rankings in the SERPs, increase site traffic and of course increase the ROI for a business. Over the last few years there have been several giants in the world of social media; but recently there have been some changing of the guard. Here three top social media platforms that should be part of any social media strategy used in an SEO campaign.

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