With every passing year, digital marketing becomes increasingly complicated. Regardless of whether you’re a well-known organization or a startup, digital marketing continues to evolve. Along with standard tactics like PPC ads, SEO, and UX strategy, online marketers must incorporate social channels and more stringent data regulations into their toolbox among other things. As consumer behavior has shifted in the wake of the Covid epidemic, business owners need to adapt even faster to keep their brands relevant. Therefore, we’ve cobbled together three of the top digital marketing tactics to boost your site traffic in 2022.
A new year brings new opportunities as well as the chance to update your SEO strategy to make it as…
Google facing complaints about unfair business practices and a near-monopolistic hold on internet advertising business is not exactly late-breaking news.…
With Facebook product manager Frances Haugen making headlines for uncovering harmful practices at her workplace this past week, many people…
Given how much the internet has become a normal part of our daily lives, it might be surprising to learn that the number of people who go online every day is still increasing. Consequently, the way people shop and make purchases keeps evolving. This also means that traditional, offline marketing keeps losing ground to the internet with each passing year. Of course, marketing is still about connecting with your target audience at the right time and place. And nowadays, that means finding them where they spend the bulk of their time: online. As a result, digital marketing has grown by leaps and bounds over the past few years.
If you’re still wondering exactly what digital marketing is, you’re not alone. Essentially, digital marketing refers to any form of marketing that happens online. To clarify things a bit more, we’ve tried to answer a few of the most commonly asked questions about digital marketing.
Because we live in an era in which most people spend some part of each day connected to the internet,…
As the coronavirus pandemic continues to upend everyone’s lives into the final quarter of 2020, businesses are becoming more dependent…
Some people might be under the assumption that creating content is as easy as 1-2-3. Unfortunately, it’s not always this easy, even if we wish it was. In fact, content marketing has a whole bunch of steps, rules and guidelines. But, if you follow through on these steps, rules and guidelines, you just might be one up on your competition and finding the success that you always dreamed about. So while it might not be as easy as 1-2-3, it’s definitely got its benefits in the long run. Despite all the various changes on the internet, including Google hammering out some kinks on the search engine, one thing is still true on the Internet: Content is STILL king. You just need to know how to create the content, where to market it and how to market it. Here below is somewhat of a checklist to help you along the way.
As one decade draws to a close and another one begins, one thing we can count on is that digital…
When it comes to SEO there are so many positive and beneficial options available to you and yet so many people try to cheat their way out of it by doing unethical practices or trying to be “cheap” about the whole process. Listen, if SEO was easy, everyone would be doing it. It’s not easy. Its hard work, you have to be knowledgeable about what you’re doing and you have to be doing a few different practices in order to really make a differences. Yet people think they can do some really awful practices and techniques and it will help them and their website out. Wrong! If you really don’t feel like doing SEO for your website by yourself, do yourself a favor and hire a top SEO firm that can do it all for you. It’s not cheap, you won’t be spending a dollar for their service, but it’s going to be worth it because it will be done by an expert that is knowledgeable and ethical. Here are a few ways you might be screwing your website up.