Search engine optimization (SEO) can be overwhelming because of the sheer amount of information involved, and that can make standing…
Search engine optimization (SEO) is an essential part of any business’s digital marketing strategy. In simplest terms, SEO refers to…
SEO (search engine optimization) is an essential part of blogging to ensure your content can be found by search engines…
Keywords are essential elements in SEO (search engine optimization) that act as a bridge between what people search for and…
Originally posted on: https://www.netlz.com/blog/seo-strategies-for-2024/ As we edge closer to 2024, the digital marketing landscape is bracing for a seismic…
In the ever-evolving world of search engine optimization (SEO), Google’s Multitask Unified Model (MUM) update stands as a groundbreaking development.…
As we navigate through 2024, the digital landscape continues to evolve at a record-breaking pace, with Google’s algorithm updates at…
With every passing year, digital marketing becomes increasingly complicated. Regardless of whether you’re a well-known organization or a startup, digital marketing continues to evolve. Along with standard tactics like PPC ads, SEO, and UX strategy, online marketers must incorporate social channels and more stringent data regulations into their toolbox among other things. As consumer behavior has shifted in the wake of the Covid epidemic, business owners need to adapt even faster to keep their brands relevant. Therefore, we’ve cobbled together three of the top digital marketing tactics to boost your site traffic in 2022.
If you are looking to increase organic traffic to your website, your SEO strategy must revolve around two of the…
In the not so distant past, long tail keywords were hailed as a very effective way to increase search traffic. But of course, there was not as much competition back then and it was quite a bit easier to optimize pages in order to use the long tail keywords. Even though many still consider this to be part of ancient history and treat it as the forgotten treasure, they have been making a resurgence in value. Using long tail keywords can offer a powerful tool through which to leverage search traffic, especially when there is a lot of competition surrounding some of the “core” keywords in a niche or industry. Once it becomes clear how to use long tail keywords as part of an SEO strategy, they can actually work for us even better than they did in the past.
What is a long tail keyword?
A long tail keyword is a more of a keyword phrase which usually contains at least 3 words; but it can contain as many as 5 words. These are very useful when a website needs to refine some of the search terms; but is also effective when a user is searching for something more specific. A long tail keyword is similar to normal keywords in that they are useful for defining the page contents, what the publisher wants to be found through searches and what is displayed on SERPs. The key difference is that they are much more specific in nature and do not draw as much traffic to the site. However, the traffic that they do draw is generally higher quality, or more relevant which can lead to many more conversions than what normal keywords typically produce.