Digital Marketing Mastery: Insights, Strategies, and Tactics for Success

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SEO Strategy
blogging, Content Marketing, SEO strategy April 17, 2021 0Comments

Developing an Effective SEO Strategy

As far as search engine optimization goes, everyone’s main goal is to rank for keywords that drive traffic to their site and increase revenue. But knowing this doesn’t always make the process simple or easy. Indeed, SEO can get pretty complicated if you take on too much at one time. It’s easy to get lost trying to figure out which ranking factors are the most important to Google. For this reason, it’s critical to develop an effective SEO strategy that makes it easy to improve your organic search traffic.

blogging, Content Marketing, SEO strategy April 17, 2021 0Comments 0Likes
Digital Marketing
digital marketing, social media March 17, 2021 0Comments

Commonly Asked Questions About Digital Marketing

Given how much the internet has become a normal part of our daily lives, it might be surprising to learn that the number of people who go online every day is still increasing. Consequently, the way people shop and make purchases keeps evolving. This also means that traditional, offline marketing keeps losing ground to the internet with each passing year. Of course, marketing is still about connecting with your target audience at the right time and place. And nowadays, that means finding them where they spend the bulk of their time: online. As a result, digital marketing has grown by leaps and bounds over the past few years.

If you’re still wondering exactly what digital marketing is, you’re not alone. Essentially, digital marketing refers to any form of marketing that happens online. To clarify things a bit more, we’ve tried to answer a few of the most commonly asked questions about digital marketing.

digital marketing, social media March 17, 2021 0Comments 0Likes
Facebook Ads screen closeup
blog promotion, Brand development, Content Marketing, Facebook marketing, Google Ads, Marketing strategies, PPC, social media marketing, social media strategy September 22, 2020 0Comments

Ethics of Social Media Advertising

The Social Dilemma, the latest documentary gracing the top 10 most-watched list on Netflix this past week is the latest…

blog promotion, Brand development, Content Marketing, Facebook marketing, Google Ads, Marketing strategies, PPC, social media marketing, social media strategy September 22, 2020 0Comments 0Likes
SEO digital marketing concept
keyword selection, SEO, SEO basics, SEO best practice, SEO tips August 6, 2020 0Comments

What is a Long Tail Keyword?

In the not so distant past, long tail keywords were hailed as a very effective way to increase search traffic. But of course, there was not as much competition back then and it was quite a bit easier to optimize pages in order to use the long tail keywords. Even though many still consider this to be part of ancient history and treat it as the forgotten treasure, they have been making a resurgence in value. Using long tail keywords can offer a powerful tool through which to leverage search traffic, especially when there is a lot of competition surrounding some of the “core” keywords in a niche or industry. Once it becomes clear how to use long tail keywords as part of an SEO strategy, they can actually work for us even better than they did in the past.

What is a long tail keyword?

A long tail keyword is a more of a keyword phrase which usually contains at least 3 words; but it can contain as many as 5 words. These are very useful when a website needs to refine some of the search terms; but is also effective when a user is searching for something more specific. A long tail keyword is similar to normal keywords in that they are useful for defining the page contents, what the publisher wants to be found through searches and what is displayed on SERPs. The key difference is that they are much more specific in nature and do not draw as much traffic to the site. However, the traffic that they do draw is generally higher quality, or more relevant which can lead to many more conversions than what normal keywords typically produce.

keyword selection, SEO, SEO basics, SEO best practice, SEO tips August 6, 2020 0Comments 0Likes
content marketing circle
Content Marketing, digital marketing, SEO December 30, 2019 0Comments

Create a Content Marketing Strategy

 

Some people might be under the assumption that creating content is as easy as 1-2-3. Unfortunately, it’s not always this easy, even if we wish it was. In fact, content marketing has a whole bunch of steps, rules and guidelines. But, if you follow through on these steps, rules and guidelines, you just might be one up on your competition and finding the success that you always dreamed about. So while it might not be as easy as 1-2-3, it’s definitely got its benefits in the long run. Despite all the various changes on the internet, including Google hammering out some kinks on the search engine, one thing is still true on the Internet: Content is STILL king. You just need to know how to create the content, where to market it and how to market it. Here below is somewhat of a checklist to help you along the way.

Content Marketing, digital marketing, SEO December 30, 2019 0Comments 0Likes