If you’re a website owner, you know that it’s vital that you get your content as high up in the search engine rankings as it can get. Otherwise, no one is going to view your web pages, and that means no one is going to buy what you’re selling. Search engine optimization, or SEO, is a term that anybody who has web content knows and knows well. In fact, SEO experts are playing a vital role these days in optimizing content, as page rankings, key words, and quality content become more important than ever. The first thing you want for your website is to get a high ranking from one of the big search engines like Google. And the last thing you want is for your content to lose its high ranking, or never get to the top in the first place. Sometimes duplicate content just happens, and webmasters don’t know it. However, sometimes it’s purposeful, and this is considered malicious.