There is really no doubt that creative content is essential to a web marketing campaign. Many businesses already maintain regular blogs as part of their marketing strategies and most are starting to lean more toward social integration. These can be very useful components of a strategic campaign; but if you are using the same kind of content over and over it is most likely just as boring to your audience as it has become to you. It’s important to note that there are a variety of content options available and by using a good mix you can keep your audience engaged and stimulated. It is important then to know about the major types of online content in order to diversify marketing efforts and successfully reach a diverse audience.