When you have a business blog or even something like a Web 2.0 site, you don’t expect the content to be fresh forever. You might have posts from 1 month ago, 1 year ago or 5 years ago that you want people to read, but they never do. After all, when you create a content site, you tend to put a lot of work into writing all of those posts; it’s kind of a shame that people don’t visit them anymore now that you have new stuff up, right? Fortunately, there IS a way for people to be led to that content from weeks, months or years ago; it’s called evergreen content. So what is evergreen content? It’s essentially a post or a piece of content that continues to gain search traffic long after it’s been posted. If you want to understand more about this type of content, how to use it to your advantage or how to create it, continue reading below!