If you’re a website owner, you know that it’s vital that you get your content as high up in the search engine rankings as it can get. Otherwise, no one is going to view your web pages, and that means no one is going to buy what you’re selling. Search engine optimization, or SEO, is a term that anybody who has web content knows and knows well. In fact, SEO experts are playing a vital role these days in optimizing content, as page rankings, key words, and quality content become more important than ever. The first thing you want for your website is to get a high ranking from one of the big search engines like Google. And the last thing you want is for your content to lose its high ranking, or never get to the top in the first place. Sometimes duplicate content just happens, and webmasters don’t know it. However, sometimes it’s purposeful, and this is considered malicious.
If you own or manage a website, you know that getting to the top of a search engine’s page rankings is very important. Without a high ranking, your page can get lost among the other hundred million pages out there. But how do you know how a search engine like Google rates your page? How does Google classify types of content, and what does it consider quality content? Is there anything you can do to get to the top and stay there? And what are the things that Google finds so egregious that will make them take action against your website? The good news is that Google does have specific guidelines they use to rate your page and rank your site. And following their guidelines can aid Google in locating, indexing, and ranking your website.
Google’s quality guidelines contain some pretty basic principles that ensure search engines are providing users with the most diverse information and the best quality possible. Here are Google’s basic principles to follow when building a website and creating content for it: