Having a solid SEO strategy is very important to getting a website in the top rankings in search engine result pages. An adept SEO specialist has many tools to use in order to accomplish this task effectively. In his repertoire there are on-page strategies as well as off-page strategies that can all work together to help a site be more visible to the search engines. While these can be effective, the old saying “too much of a good thing” is a possibility. Over optimizing a site can have an adverse effect on its ranking. Actually, when a site is over optimized it is very likely that it will trigger penalties and these can cause the site to drop significantly in rank, or be totally eliminated. It’s important to find the right balance in using SEO strategies without overdoing it.