If you have a website online, online traffic is going to be the medium that either makes you or breaks you. Without online traffic, no one will visit your website and while you might get some traffic from sites like Facebook or Twitter, nothing can outdo other high value targets. While search engine marketing is important, there are also other websites and mediums that you should be aware of when it comes to getting people to come to your website or blog. If you take just a few extra steps along the way you could be tapping into other mediums to bring even MORE traffic to your website. Listed below are a few mediums that are designed to help bring traffic to your website or blog.
When it comes to having a website or a business online, you can’t always make everyone happy. It’s unfortunate, but true. You could be in business for 10 years and run into people (especially online) that want to say derogatory things against you or your company – even if it’s not true. In the case of things being said about you, it can and probably will hurt your business or even you personally. It might not affect every person that comes into contact with a negative review about you or your business but once in a while you may lose customers because of a bad review or comment about you or your business. This can be a really tough thing to deal with – even if you do have thick skin. Thankfully there is something you can do about it and its called Reputation Management. Wikipedia defines Reputation management as this: Reputation management is the influencing and/or control of an individual’s or business’s reputation. Originally a public relations term, the advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. If you want to know how to manage your reputation online, you must first SEE if there are any negative conversations, comments or reviews about you or your business online. In order to do this, you need to:
Privacy laws are getting pretty stringent and far-reaching in the European Union. In the United States, however, the debate is fueled by the fact that privacy laws often conflict with U.S. Constitutional protections of free speech. In 1995, the European Union signed into law the ‘European Data Protection Directive. It has since been revised to include a concept that was not adopted originally that has come to be known as the ‘right to be forgotten.’ This concept was conceived from the notion that individuals have a right to determine the development of their lives in an ‘autonomous way,’ without being perpetually stigmatized by things they did in the past. In the law, the EU gives individuals power to have erased from the internet information previously published on the web. In a response to this law, Governor Jerry Brown of California signed into law Senate Bill 568, which requires websites to provide to minors an online ‘erase button,’ giving them the ability to remove their own web posts.