If you’re a website owner, you know that it’s vital that you get your content as high up in the search engine rankings as it can get. Otherwise, no one is going to view your web pages, and that means no one is going to buy what you’re selling. Search engine optimization, or SEO, is a term that anybody who has web content knows and knows well. In fact, SEO experts are playing a vital role these days in optimizing content, as page rankings, key words, and quality content become more important than ever. The first thing you want for your website is to get a high ranking from one of the big search engines like Google. And the last thing you want is for your content to lose its high ranking, or never get to the top in the first place. Sometimes duplicate content just happens, and webmasters don’t know it. However, sometimes it’s purposeful, and this is considered malicious.
Spam … does it ever go away? Every internet user has had those days when they think the internet gods must hate them, as the spam just keeps coming relentlessly. It shows up all over the place in so many searches and emails, and you just can’t seem to get rid of it. The truth is, though, that the people at Google are hard at work 24/7 dealing, often quite successfully, with this seemingly omnipresent web nudge. In fact, if Google’s knowledgeable staff wasn’t equally unrelenting at ridding the internet of spammers and their unsolicited rubble, your internet searches would become never-ending pursuits of relevant data. Search engine optimization, or SEO, is what internet searches are all about. Users must be able to search on … and find … whatever they’re looking for, and if a website contains spam or content irrelevant to users’ searches, that makes users unhappy. And unhappy users make Google sad.
If you thought nobody wanted to be forgotten, you might have been correct … in the not-too-distant past. However, since the inception of the Internet and its ‘power through information,’ it appears some people not only desire, but are fighting, to be forgotten, especially when it concerns personal information they no longer want found in search engines. Though unfamiliar to most Americans, the concept of the ‘right to be forgotten’ was established in a 1995 European Union privacy law now being revised to include and expand on this concept. When a man in Spaininsisted that negative information from his past be removed from Google’s search engines, he fought the Internet giant in court and won. Since that time, the law and its components have become one of the most hotly debated legal concepts in history, making ‘the right to be forgotten’ one of the top SEO trends affecting current digital marketing strategies, information retrieval, and even free speech itself.