As far as search engine optimization goes, everyone’s main goal is to rank for keywords that drive traffic to their site and increase revenue. But knowing this doesn’t always make the process simple or easy. Indeed, SEO can get pretty complicated if you take on too much at one time. It’s easy to get lost trying to figure out which ranking factors are the most important to Google. For this reason, it’s critical to develop an effective SEO strategy that makes it easy to improve your organic search traffic.
Google+ is the social network that Google runs, and it can be a great tool to use for SEO purposes since it has a couple of advantages over other social networks. First of all, Google+ ties all of the Google products together and this unification gives it an advantage over other social media networks. Another thing that makes Google+ more advantageous than even social giants like Facebook or Twitter is that these two in particular restrict some of the content shared from being accessed by Google search. Google+ will dominate search results even though the two most popular sites are used a lot more often.
There were also some changes that occurred with the Hummingbird update that makes Google+ an integral part of SEO strategies and online marketing. Google says that Plus is a service geared at connecting people online and it is designed in such a way that it will help increase a site’s rank in search engine results. Here are several ways that Google+ can be used to increase a site’s search optimization.