When most people start a business, the goal is to get leads and ultimately make money. But, I think you will find a large benefit in gaining a social media presence as well. Social media is a superb way to get a “following”, get leads, potential customers, make sales, make your business presence known better, etc. You absolutely need a following; Fans on Facebook, Connections on LinkedIn, Followers on Twitter, etc. The more people that follow you and the more people you have on your social media profiles, the more of a reach you will have. It’s just common sense. More leads = more of a chance to generate leads which obviously leads to making more money! In order to increase your core social reach there are a few things you should consider. Listed below are a few ways to expand your reach.