Email marketing is one of the most effective strategies to generate leads and improve sales. According to studies, every dollar spent on email marketing yields a $42 return. This statistic clearly demonstrates the effectiveness of email marketing.
At the end of this article, you will understand what email lead generation is and how to produce the most leads with email marketing. So, let’s get started!
What exactly are email leads?
Email leads are people who provide you with their name, email address, and other contact information. This is typically accomplished through an opt-in form they complete in exchange for an eBook, a discount, or a free gift.
Once you have these leads, you can nurture them into a loyal tribe of consumers by using email marketing. The core of your email marketing initiatives is your email leads.
What about purchasing email lists?
Purchasing an email list is one of the worst business decisions you can make. Purchasing an email list entails four primary risks:
With rules such as CAN-SPAM and GDPR, sending emails to a purchased email list would almost certainly result in your ISP blocking you and prohibiting you from sending emails at all.
The folks on the list are unfamiliar with your company. They have a significant risk of opting out and leaving you with an empty list.
Because they did not opt in to receive emails from you, they will most likely mark your emails as spam. As a result, you will receive a low sender score and have low deliverability rates.
You are unlikely to make any sales from the purchased email list.
What exactly is email lead generation?
Email lead generation is the process of collecting email leads via an opt-in form. Gathering information about potential consumers, such as their names and email addresses, is crucial to the process.
An email lead generation strategy entails more than just collecting email addresses. It also entails nurturing the obtained leads and eventually converting them into paying customers. When done correctly, lead creation leads to improved consumer engagement and sales.
The significance of having a lead generation strategy
If you want to expand your eCommerce business and increase sales, you must implement an efficient lead generating plan. Your company will struggle to engage clients and grow revenue without such a system.
According to studies, more than half of marketers believe that email marketing is one of the most effective online lead generation tactics. A good lead generation plan can help your company in the following ways:
It enables you to communicate with your intended audience.
It aids in increasing brand recognition.
More leads translate into more customers, which translates into more sales.
Let’s take a look at some of the top email marketing lead generation tactics.
Lead generation: Best Practices via Email Marketing
I’ve compiled a list of 15 email lead generation best practices to help you generate a continuous supply of leads for your business, leading in increased client engagement and revenue.
1. Determine your target audience.
Identifying your target demographic is the first step toward a successful lead generating campaign.
Your ideal clients comprise your target audience or buyer persona. Determine the answers to the following questions to define your target audience:
- What is your intended audience?
- Where do they call home?
- What is their line of work?
- How much money do they make?
- What are their interests?
- How do they obtain their data?
- How do they converse with one another?
- What are their pain points and issues that you plan to address?
It’s time to move on to your email marketing approach now that you have a thorough understanding of your ideal buyer profile.
2. Make an enticing offer.
Now that you’ve identified your target audience’s pain concerns, create an enticing and helpful resource for them to use. The offer, also known as a lead magnet, must be a solution that addresses your prospect’s problem while also providing practical suggestions.
Your opt-in form will have no traction if your offer is useless and provides no value.
3. Create concise and appealing emails
The design of your emails is critical for generating leads. Create emails that are brief and to the point. Your emails should be as brief and to-the-point as feasible. Excessive content in an email can detract from the main objective of the communication.
The following are some best practices to consider while creating your emails:
- Use simple, easy-to-read fonts.
- Choose a simple, clean template design that is easy on the eyes.
- To make it easier for your audience to assimilate your email content, use well-spaced, short phrasing and highlight the most relevant information.
- Your CTA (call-to-action) button should be strategically placed to stand out from the rest of the email. If the button is visible and clickable, your readers will be more likely to do so.
4. Include catchy subject lines.
Your subject line is the most critical factor in getting your subscribers to open your email. Create techniques to pique your readers’ interest or create a sense of urgency to your subject lines.
To attract your audience’s attention and draw their gaze to the subject line, you can modify your subject line using bold, italic font customization, and emojis.
By adjusting these minor details, you can see a significant boost in email open rates, which will lead to an increase in conversion rates.
5. Make your CTA clickable.
Your email must have a clear and compelling Call-to-Action (CTA) that is simple for readers to follow. To include a strong and click-worthy CTA in your emails, you must be a little creative in order to capture your readers’ attention and persuade them to act.
CTAs that are most effective include elements of urgency, intrigue, and mystery. They are difficult to ignore and persuade readers to perform the desired action.
Here are some examples of highly converting CTAs:
- Make use of action-oriented text. Use language such as “Get the Discount,” “Schedule Your Demo,” “Reserve Your Spot,” “Try for Free,” and so on to entice your audience and drive them to take action.
- Keep it brief and to the point. Limit your CTA text to two to three words. You can use up to four or five if necessary, but no more.
- Instill a sense of urgency and FOMO (fear of missing out). Create a sense of urgency in your CTAs by using terms like “Shop Now!” “5 Spots Left”, and “50% Off Today Only” to increase click-through rates.
- Hire a professional email copywriter to create captivating and persuasive email copy for you.
6. Create automatic campaigns to stay in touch.
Add email automation to your email marketing strategy to make the most of it. You can schedule emails depending on your consumers’ behavior and interactions with your brand using automation.
You can send welcome emails to your subscribers as soon as they join up using automated emails. This contributes to brand trust and customer loyalty. Your consumers will understand that they can contact you if they require assistance. You may also schedule thank you emails for each consumer who purchases from you. Send them a thank you note that expresses how important they are to your company.
When your visitors abandon their carts, you can also send cart abandonment emails. Bring them back and get them to finalize their purchase with a tempting offer. All of these emails are examples of email automation strategies.
You may send the correct emails to the right subscribers at the right time by using specified triggers. Customers who perform any of the following could be potential triggers:
- Subscribe to your email list
- Purchase one of your items
- Sign up for a webinar
- Sign up for a service
7. Make use of social media
With 3.2 billion active social media users worldwide, social media is one of the top lead generation channels. Promote your offer, lead magnet, or run sponsored ads on social media to attract leads.
You receive two advantages from social media marketing. Not only do you obtain email leads, but you also earn social media followers.
Your social media networks are an effective technique for growing your email list. Add CTAs to your profiles and schedule daily updates to promote your free lead magnet and generate leads on autopilot.
You should advertise your social accounts through your email list in addition to promoting your email list on social media. This method will allow you to build traction on both email and social media.
Let’s look at some of the ways you may use social media to grow your email list:
- To increase traffic and readership, regularly add material to your blog posts and then promote them on social media.
- Add a sign-up button and opt-in form to your Facebook profile to give users even more ways to join your mailing list.
- Use promoted pins and social ads to quickly increase your list.
- Add a click-to-tweet button to your blog posts or lead magnets so that your subscribers may share them with their networks, increasing your reach. Another method is to use a social networking QR code.
8. Provide valuable information to subscribers to keep them interested.
When a prospect signs up to receive emails from you, they are considered a lead. However, this is merely the beginning of their relationship with you.
To turn them into paying customers, you must keep them engaged with valuable information.
Instead of providing “fluff content” only to send an email, concentrate on creating information that is genuinely beneficial to your readers. Provide relevant, targeted material that will keep your readers interested and wanting more.
Always prioritize the value you provide to your audience when developing content. To generate valuable subjects, you must first identify your audience’s pain problems. Then, based on those pain points, build blogs, how-to manuals, checklists, infographics, and other forms of content.
9. Use customization to entice them.
Personalization is one of the strongest email marketing tactics for keeping your customers engaged. Gather enough information about your clients, such as their name, how they engage with your brand, how many times they have purchased from you, and so on, and then send them personalized emails based on this information.
This humanizes your brand and makes your emails more appealing to your customers. You can send beautiful emails on your prospects’ birthdays with a unique offer just for them. Personalization can be added to your emails in a variety of ways to make them more engaging for your consumers.
10. Maintain a clean and up-to-date email list.
The best thing you can do for your email list is to keep it up to date.
Why?
You may boost your consumer data by periodically updating your email lists. Remove obsolete and irrelevant information and replace it with new and updated information on your subscribers.
You should also clean your email list on a regular basis to remove any unwanted or spam emails. This ensures that your emails never get up in the spam bin and lowers your email deliverability score. You can reduce bounce rates by clearing your email list of any disposable or false email addresses.
