Answers to today's SEO questions through blogs and articles

Tag: digital marketing

Digital Marketing

Commonly Asked Questions About Digital Marketing

Given how much the internet has become a normal part of our daily lives, it might be surprising to learn that the number of people who go online every day is still increasing. Consequently, the way people shop and make purchases keeps evolving. This also means that traditional, offline marketing keeps losing ground to the internet with each passing year. Of course, marketing is still about connecting with your target audience at the right time and place. And nowadays, that means finding them where they spend the bulk of their time: online. As a result, digital marketing has grown by leaps and bounds over the past few years.

If you’re still wondering exactly what digital marketing is, you’re not alone. Essentially, digital marketing refers to any form of marketing that happens online. To clarify things a bit more, we’ve tried to answer a few of the most commonly asked questions about digital marketing.

Social Media to Promote Your Business

How to Leverage Social Media to Promote Your Business

Social media is used by billions of people across the globe to stay connected to one another—to friends, family, and colleagues—and also their favorite companies and brands.  With as little as an internet connection and device, people can log onto their social media accounts and build meaningful relationships online.  This is excellent news for businesses who are searching for new customers and who want to expand their online reach.  In this manner, social media marketing for professionals is one of the top ways in which businesses can experience exponential growth while promoting themselves through the internet.

How to Promote a Lawyer

Today’s top lawyers are leveraging the web in various ways to promote their firms, make better connections with potential clients, and attract more qualified leads. As the online market continues to evolve, it opens up many digital avenues that provide savvy lawyers with a means of establishing their online presence.  Read more on how today’s top law firms using the web to improve their business.  You can find many different techniques on how to promote a lawyer using digital marketing strategies.

How to Promote a Doctor

A doctor’s office must maintain a steady flow of new and returning patients to remain successful.  While most doctors’ offices rely on word of mouth or local advertising to promote their facilities, there are also other modern approaches that are performed entirely online.  This is known as digital marketing.  Digital marketing for doctors provides a timely solution for those doctors who are seeking a steady stream of appointments from patients.  This is because a digital approach meets prospective patients where they are—they are on the internet, searching for doctors and information regarding their specific medical conditions.  Read on to learn more about how a doctor can strategically promote themselves online.

Social Media Marketing for Contractors

Social media platforms including Facebook, Twitter, LinkedIn and Pinterest have all changed the ways in which contractors attract and retain new customers.  Traditionally, contractors relied on marketing methods such as direct mailers, television commercials and word-of-mouth referrals to obtain new contracts.  While these methods can still produce results, more and more customers are resisting such efforts and are instead searching for more value before they make a purchasing decision.  They are finding this value through social media.  Social media marketing for contractors is important because it helps contractors interact with customers online and in platforms they are already familiar with.  Here are a few helpful tips on implementing a social media marketing strategy that any contractor can use today.

Most Social Media Mistakes and Other Things That Cause Content to Fail

When it comes to anything on the internet as a business, you tend to make mistakes before you learn the correct way of doing things and that’s okay.  But, wouldn’t it be nice to be aware of the mistakes and to keep from doing them right off the bat?  Sure it would!  That’s why we have compiled this post.  It’s dedicated to users such as yourself that don’t want to go through trial and error.  Instead, they want to get right down to the nitty gritty and do it right the first time.  Below, you will find an array of social media mistakes that people tend to make.  These mistakes are geared towards different social sites, not just one like Facebook or Twitter.

Simple Tricks and Hacks to Promote a Facebook Fan Page

Getting people to visit your Facebook Fan page may be proving to be one of the most difficult things you have to do.  Don’t worry, we all go through this. Trying to find new and outlandish ways to get people to your page is something that every single brand goes through unless you are someone like Arhaus or Nike (unfortunately!).  Thankfully, there are some things you can do to promote your page off-site.  Off-site versus onsite is very different.  Choosing onsite promotion is easy because you can choose the suggest to friends option, you can buy likes to your page via the Facebook self-serving ads program and you can hold contests to get people to like the page.  Off site is a little more difficult, but can be more rewarding if you do it right.  If all else fails and you have tried everything, do yourself a favor and hire a top SEO form to help you figure out ways to promote the page and essentially get more views, more likes and more engagement.  Before you do all that though, check out the options below to make sure you covered all of your bases.

How to Get More on-Page and Off-Page Fan Page Likes

Fan Page LikesBuilding a Facebook fan page is super easy.  However, getting fans to it is the difficult part.  If you have a fan page, likes are everything.  And the important thing is that they are quality likes.  Anyone can go out and buy fans – but any good NJ SEO company will advise against this.  Buying fans is easy – you pay and they send likes.  However, in most cases, actually all cases that I am aware of, these are not real likes.  Instead, they are bots or fake profiles.  Most people want likes because it’s a great way to get people to engage in posts (comment, post, like, etc.) but I can guarantee you that buying likes will not get you any of these things, which is sort of defeating the purpose of likes anyway.  If you are looking for a few ways to gain likes, and some things you shouldn’t do, continue to read the article below for some SEO tips and tricks.

Ways to Use Hashtags to Promote Your Content

HashtagsIt used to be when people talked about Hashtags, they were automatically talking about something like Twitter.  But, these days, you can use hashtags on a variety of platforms including Facebook, WhoSay, Instagram, Pinterest and more.  If you don’t know a lot about the hashtag, maybe it’s time to get a history lesson!  The hashtag, which was actually not always a “thing”, was accidentally created by Chris Messina.  Chris is an employee at Google now, but before all that in 2007 he was just a regular SEO guy.  He played around with the idea on twitter that groups could separate themselves from everyone else, by simply using the Hashtag.  At first, it was sort of a joke, but afterward, more and more people started using it and even sites like Twitter and Facebook started utilizing it inside their code on their platforms.  Now, using a hashtag is an everyday thing that millions of artists, organizations, businesses and regular people do every single day.  If you haven’t started using a hashtag, maybe it’s a good idea to start.  But, before making a decision on that you need to know what they are, how they work and more importantly – how to use them correctly.  Below you will find out about this and much more in the world of Hash Tagging.

SEO Questions Answered