Social media platforms including Facebook, Twitter, LinkedIn and Pinterest have all changed the ways in which contractors attract and retain new customers. Traditionally, contractors relied on marketing methods such as direct mailers, television commercials and word-of-mouth referrals to obtain new contracts. While these methods can still produce results, more and more customers are resisting such efforts and are instead searching for more value before they make a purchasing decision. They are finding this value through social media. Social media marketing for contractors is important because it helps contractors interact with customers online and in platforms they are already familiar with. Here are a few helpful tips on implementing a social media marketing strategy that any contractor can use today.
Today’s discerning customers are increasingly resistant to the sales-oriented tactics utilized in traditional marketing channels (think direct mailers, intrusive television commercials and lengthy magazine advertisements). While these approaches to marketing are still very useful, today’s consumers are appreciative of much softer approaches that provide value to their lives instead of pressuring them into making hasty sales decisions. This where content marketing is for contractors is making a huge impact. As contractors move away from traditional marketing and instead opt for online advertising, content marketing is becoming a mainstay within their business operations. Here are some of the key benefits of content marketing for today’s successful contractors.
When it comes to anything on the internet as a business, you tend to make mistakes before you learn the correct way of doing things and that’s okay. But, wouldn’t it be nice to be aware of the mistakes and to keep from doing them right off the bat? Sure it would! That’s why we have compiled this post. It’s dedicated to users such as yourself that don’t want to go through trial and error. Instead, they want to get right down to the nitty gritty and do it right the first time. Below, you will find an array of social media mistakes that people tend to make. These mistakes are geared towards different social sites, not just one like Facebook or Twitter.
Getting people to visit your Facebook Fan page may be proving to be one of the most difficult things you have to do. Don’t worry, we all go through this. Trying to find new and outlandish ways to get people to your page is something that every single brand goes through unless you are someone like Arhaus or Nike (unfortunately!). Thankfully, there are some things you can do to promote your page off-site. Off-site versus onsite is very different. Choosing onsite promotion is easy because you can choose the suggest to friends option, you can buy likes to your page via the Facebook self-serving ads program and you can hold contests to get people to like the page. Off site is a little more difficult, but can be more rewarding if you do it right. If all else fails and you have tried everything, do yourself a favor and hire a top SEO form to help you figure out ways to promote the page and essentially get more views, more likes and more engagement. Before you do all that though, check out the options below to make sure you covered all of your bases.
Building a Facebook fan page is super easy. However, getting fans to it is the difficult part. If you have a fan page, likes are everything. And the important thing is that they are quality likes. Anyone can go out and buy fans – but any good NJ SEO company will advise against this. Buying fans is easy – you pay and they send likes. However, in most cases, actually all cases that I am aware of, these are not real likes. Instead, they are bots or fake profiles. Most people want likes because it’s a great way to get people to engage in posts (comment, post, like, etc.) but I can guarantee you that buying likes will not get you any of these things, which is sort of defeating the purpose of likes anyway. If you are looking for a few ways to gain likes, and some things you shouldn’t do, continue to read the article below for some SEO tips and tricks.
Inbound marketing is one of the most important things these days when it comes to having a business or a website online. People are much smarter in 2015; they know what they want,they know that they should research the product or business or service and they know that buying something is less about impulse buying and more about finding the best option for their needs. While SEO on your website IS important and always will be, inbound marketing – i.e. marketing off of your website, is also going to be an important option for every business owner out there. If you have not considered something like PPC or pay per click for your website or business yet, perhaps its time to start thinking about it more. PPC is a great option for inbound marketing and here are a few reasons why:
If you have a website online, online traffic is going to be the medium that either makes you or breaks you. Without online traffic, no one will visit your website and while you might get some traffic from sites like Facebook or Twitter, nothing can outdo other high value targets. While search engine marketing is important, there are also other websites and mediums that you should be aware of when it comes to getting people to come to your website or blog. If you take just a few extra steps along the way you could be tapping into other mediums to bring even MORE traffic to your website. Listed below are a few mediums that are designed to help bring traffic to your website or blog.
When it comes to reputation management strategies – either burying bad posts or creating new positive posts about your business or even yourself, there are quite a few ways of going about this. Reputation management (the bad) is mostly put into use when someone has said something negative about you or your business and you want to “bury” it (true or not true). On the other hand reputation management (good) is about creating a web presence about your or your business in a positive manner. Because this can be a negative or positive experience, below we will be going over each of these facets as well as different strategies you can use for these options.
When it comes to having a website or a business online, you can’t always make everyone happy. It’s unfortunate, but true. You could be in business for 10 years and run into people (especially online) that want to say derogatory things against you or your company – even if it’s not true. In the case of things being said about you, it can and probably will hurt your business or even you personally. It might not affect every person that comes into contact with a negative review about you or your business but once in a while you may lose customers because of a bad review or comment about you or your business. This can be a really tough thing to deal with – even if you do have thick skin. Thankfully there is something you can do about it and its called Reputation Management. Wikipedia defines Reputation management as this: Reputation management is the influencing and/or control of an individual’s or business’s reputation. Originally a public relations term, the advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. If you want to know how to manage your reputation online, you must first SEE if there are any negative conversations, comments or reviews about you or your business online. In order to do this, you need to:
When you have a business blog or even something like a Web 2.0 site, you don’t expect the content to be fresh forever. You might have posts from 1 month ago, 1 year ago or 5 years ago that you want people to read, but they never do. After all, when you create a content site, you tend to put a lot of work into writing all of those posts; it’s kind of a shame that people don’t visit them anymore now that you have new stuff up, right? Fortunately, there IS a way for people to be led to that content from weeks, months or years ago; it’s called evergreen content. So what is evergreen content? It’s essentially a post or a piece of content that continues to gain search traffic long after it’s been posted. If you want to understand more about this type of content, how to use it to your advantage or how to create it, continue reading below!