Answers to today's SEO questions through blogs and articles

digital marketing

These posts cover the different techniques and marketing strategies used to promote businesses through digital channels such as websites, search engines, social media, mobile apps and email.
https://commonseoquestions.com/what-do-they-mean-by-influencer-marketing/
https://commonseoquestions.com/simple-strategies-to-optimize-for-voice-search/
https://commonseoquestions.com/five-digital-marketing-trends-to-look-out-for-in-2019/

Create a Content Marketing Strategy

 

Content Marketing Strategy

Some people might be under the assumption that creating content is as easy as 1-2-3. Unfortunately, it’s not always this easy, even if we wish it was. In fact, content marketing has a whole bunch of steps, rules and guidelines. But, if you follow through on these steps, rules and guidelines, you just might be one up on your competition and finding the success that you always dreamed about. So while it might not be as easy as 1-2-3, it’s definitely got its benefits in the long run. Despite all the various changes on the internet, including Google hammering out some kinks on the search engine, one thing is still true on the Internet: Content is STILL king. You just need to know how to create the content, where to market it and how to market it. Here below is somewhat of a checklist to help you along the way.

A Quick Guide To Google’s Pigeon Update

Pigeon Update

 

These days it seems like every other month Google is creating another update with some weird name.The pigeon update was not a name created by Google though; it really didn’t have a name in general, so marketers just decided to call it another animal name like all the others (Penguin, Panda, and the likes). This specific update was done on July 24th of this year and it sure it causing a lot of uproar amongst local SEO marketers. Originally no one really understood or had information on what this update was for or how it would effect people, but over the months more and more people are starting to understand just what this is and what it does.

Ways To Market Your Product Online

 

Product Marketing

If you do not have a website online where you sell products, there is no better time to start selling your products online than right now. Marketing a product these days is unlike it ever was before offline; it’s easier, quicker, you can reach people right in your area or across the world, and best of all its varietal meaning you have a lot of different ways and places TO market the product. There are really two ways of going about marketing your product online. If you are new to this and you have no idea what the terms SEO, social networking or backlinks mean; you are probably going to be better off hiring a digital marketing company. If you know what those terms are and you know some of the ways to market your product online, then the below information might lean towards more of what you need. Either route you decide to take is going to depend on your knowledge, financial capabilities, time and of course a little patience.

Cost of Cheap SEO

When it comes to SEO there are so many positive and beneficial options available to you and yet so many people try to cheat their way out of it by doing unethical practices or trying to be “cheap” about the whole process. Listen, if SEO was easy, everyone would be doing it. It’s not easy. Its hard work, you have to be knowledgeable about what you’re doing and you have to be doing a few different practices in order to really make a differences. Yet people think they can do some really awful practices and techniques and it will help them and their website out. Wrong! If you really don’t feel like doing SEO for your website by yourself, do yourself a favor and hire a top SEO firm that can do it all for you. It’s not cheap, you won’t be spending a dollar for their service, but it’s going to be worth it because it will be done by an expert that is knowledgeable and ethical. Here are a few ways you might be screwing your website up.

How to Defend Against Content Stealing

If you have a blog, chances are you work really hard on the content OR you spend money buying it from a writer. If this is the case, I highly doubt you want other people stealing your hard work and putting it on their website. Yet, this happens all the time sadly. It’s such an easy task. You find a site you like that is relevant to yours. You copy the text, paste it into a document and put it on your website. It’s a shame really that stealing content is so easy for people. If you don’t want your content stolen that you worked so hard on or if you have had this happen to you before (which is very disheartening) then there are a few things you can do to try to stop it. I say “try” because you cannot 100% make people stop stealing content. You can try blocking it, you can try a few precautions, you can even copyright the work, but there are still going to be jerky people out there looking for the easy way out.

What is Cloaking?

Cloaking refers to a search engine optimization, or SEO, method used by webmasters to deceive search engine crawlers by presenting different content to the search engine than that which is presented to a user. Search engines such as Google’s consider this a violation of ethical internet practices, and there are consequences for doing it. Current digital marketing strategies must include ways to avoid cloaking, and SEO experts warn against it. When Googlebot, Google’s web-crawling device (that essentially ‘crawls’ the web and discovers new and updated pages to be added to Google’s index) finds cloaking, it considers it unethical and there are consequences. Therefore, it is necessary to be able to recognize cloaking and avoid it.

The Right To Be Forgotten

If you thought nobody wanted to be forgotten, you might have been correct … in the not-too-distant past. However, since the inception of the Internet and its ‘power through information,’ it appears some people not only desire, but are fighting, to be forgotten, especially when it concerns personal information they no longer want found in search engines. Though unfamiliar to most Americans, the concept of the ‘right to be forgotten’ was established in a 1995 European Union privacy law now being revised to include and expand on this concept. When a man in Spaininsisted that negative information from his past be removed from Google’s search engines, he fought the Internet giant in court and won. Since that time, the law and its components have become one of the most hotly debated legal concepts in history, making ‘the right to be forgotten’ one of the top SEO trends affecting current digital marketing strategies, information retrieval, and even free speech itself.

What is the Difference between Digital Marketing and SEO?

Many consider search engine optimization (SEO) and digital marketing to be synonymous. However, they have two separate definitions and are entirely separate. There are many ways in which SEO and digital marketing function similarly and today they work in tandem. An SEO company is hired to optimize a website so that its position in search engine results is improved. They will use a wide variety of strategies and SEO best practices to achieve higher rankings in the SERPs. SEO is actually a subset of digital marketing and there are many who would define an SEO specialist as one who integrates digital marketing and SEO best practices to achieve their goals.

How Does Digital Marketing Work?

What is Digital Marketing?

Marketing is defined as a process of communicating with an audience in order to inform them about various products or services which would be of benefit to them. Another term for marketing might be promotion. Marketing incorporates the use of a wide range of strategies to increase consumers’ knowledge of products or services. The goal of marketing is to present information about products to consumers in such a way that the consumer realizes it fills some need in their lives and they make a purchase. Digital marketing is simply using digital strategies to communicate business specific information to an audience in order to illicit a response.

SEO Questions Answered