These days, businesses that rely on local customers need to target the right locations with their digital marketing efforts. Their…
In the early days of the internet, webmasters relied on hit counters to gauge the success of their website. This approach made sense, as visitors would often seek out additional content if they enjoyed what they saw or read. However, this was before the advent of the interactive Web 2.0 platform, when the web was navigated one page at a time. Nowadays, measuring a site’s effectiveness is far more complex. Rather than simply tracking hits or page views, SEO analysts can now gather data on user behavior, location, and overall user experience. The focus has shifted from monitoring server activity to analyzing user activity.
Today’s discerning customers are increasingly resistant to the sales-oriented tactics utilized in traditional marketing channels (think direct mailers, intrusive television commercials and lengthy magazine advertisements). While these approaches to marketing are still very useful, today’s consumers are appreciative of much softer approaches that provide value to their lives instead of pressuring them into making hasty sales decisions. This where content marketing is for contractors is making a huge impact. As contractors move away from traditional marketing and instead opt for online advertising, content marketing is becoming a mainstay within their business operations. Here are some of the key benefits of content marketing for today’s successful contractors.