Digital Marketing Services
Digital Marketing, also known as online marketing, involves promoting brands to target potential customers via the internet. Digital marketing uses many different channels such as social media, email, and web advertising in to promote companies and brands. It works equally well for B2B and B2C companies, although there are some differences in their marketing strategies.
Digital marketing is important because it helps you connect with a much larger audience than you could through traditional advertising. Furthermore, you can target those customers who are more likely to purchase your products or services. As a result, it is also more cost-effective than traditional methods. Digital marketing also enables you to measure success on a daily basis and adjust your strategy as needed.
Within the field of digital marketing, there are a number of different strategies that marketers use to grow client business. We have listed a few of them below.
Social Media Marketing
Social media marketing revolves around increasing awareness and driving traffic by engaging people on social media platforms. Unsurprisingly, the biggest platforms for social media are Facebook, Instagram, and Twitter, with LinkedIn and YouTube also drawing significant market share.
Social media is a great way to garner attention for your brand because it encourages strong audience participation. And its built-in engagement metrics are perfect for gauging how effectively you are reaching your target audience. Armed with this information, you can decide which kinds of interactions are best for your brand whether its the number of likes, shares, comments, or clicks to your website.
Many brands use social media as a means to connect with audiences instead of pushing them to spend money then and there. This can be more pronounced for brands that target older audiences or ones that offer products that are not impulse buys.
Pay-per-click, or PPC, refers to digital ads posted on a platform in which the advertiser pays each time someone clicks on it. Google Ads, for example, are one of the most common forms of paid search advertising. Because PPC ads now account for 65% of clicks as compared to 35% from organic traffic, they continue to be an effective digital marketing strategy. PPC visitors are also more likely to buy something than organic visitors. For this reason, PPC ads should occupy a significant part of every digital marketer’s budget.
Search Engine Optimization
Search engine optimization, or SEO, is the process of optimizing your website to increase your ranking on search engine results pages (SERPs) in order to grow the amount of organic, or free, traffic to your website. Essentially, SEO is the means by which you can show up in SERPs without paying for ads. While you will not have to pay for every click through to your site, getting a page to rank generally takes a significant amount of time and effort on your part.
Through SEO, there are a few different ways to generate qualified traffic to your website. Nevertheless, there is no hard and fast rule for ranking highly on Google search results. In fact, Google often changes its algorithm, so no one can game the system. That’s why it’s important to monitor your site’s performance closely and adjust your content and your SEO strategy accordingly.
The following is a list of marketing websites that are managed by NetLZ:
Premiere Creative – Strategic marketing and SEO services
NetLZ Consulting – SEO services in New Jersey
Best Marketing & Websites for Contractors – Digital Marketing for Contractors
Best Marketing for Lawyers – Marketing for Law Firms