Search Engine Optimization (SEO) is the use of many tools and strategies to help get a site ranked high in the search engine results that are displayed when an internet user types in a query. Local SEO adds the element of the locality of a particular business. For example local SEO for businesses in NJ is very important to businesses and contractors serving New Jersey towns and counties. It is equally as important to potential clients and customers who need a service such as residential painting or landscaping in New Jersey. For residents in Essex County NJ, interior design specialist in southern California will do them absolutely no good. When the query is entered they are looking for a contractor or business within their region which can complete the job in a timely fashion. Local SEO in NJ simply means using the right tools and SEO strategies to get the contact information of a local business into the hands of those who need their services. It is certainly using SEO to target a group of persons within a specific region. So how does it work?
Web Design in NJ
Web marketing NJ will require some additional steps to best SEO practices. Keywords and their proper use are a very important part of any types of SEO strategies. But getting the information into the hands of a locally targeted audience will require that local terms be used along with other pertinent keywords. For instance, when building content for a site instead of using just “landscaping contractor” add a local term such as “Essex County landscaping contractor.” This informs the reader as well as the search engines of the type of business and its general locality. Both of these are very important pieces of information. Also remember to add geographic tags to keywords that are found in page titles and meta tags.
When designing a website make sure to include the business information on each and every page of the site. This will help search engines when they are doing a local search. And making your contact information easily accessible will help customers or clients be able to contact you much easier.
Help the Search Engines Find You!
The three major search engines have local business directories. There are generally listings for all the businesses in any location. Some of these are registered and some are not. Check out Bing Local, Yahoo! Local and Google Places to see if your business is identified. If it is there already you can simply claim it and go through their verification process. If it is not listed, just submit it and add it to their business listings. Once the business is listed in the search engine’s local business listings and you have verified it, you will be able to update your contact information and add pictures. Registering a business in a local directory will help search engines find it when a query is entered. It is very likely that much site traffic can be generated through the use of these directories.