Search Engine Optimization can be done in many ways. Often, custom content is written for websites that makes use of different keywords that are likely to bring perspective customers to the site. Titles of pages are changed to showcase relevant keywords on the page as well. Metadata, or descriptions and keywords embedded in the page, also play an important role in SEO. Building natural links with other websites is another way to drastically improve your search engine rank. There is one other way to boost SEO that is rarely talked about anymore. Anchor text is still important to the algorithms of search engines and can be a quick and easy adjustment to your site that might generate traffic.