Digital Marketing Mastery: Insights, Strategies, and Tactics for Success

Tag: digital marketing

HomeAll PostsTag: digital marketing
digital marketing, pigeon updates, SEO December 23, 2014 0Comments

A Quick Guide To Google’s Pigeon Update

Pigeon Update

 

These days it seems like every other month Google is creating another update with some weird name.The pigeon update was not a name created by Google though; it really didn’t have a name in general, so marketers just decided to call it another animal name like all the others (Penguin, Panda, and the likes). This specific update was done on July 24th of this year and it sure it causing a lot of uproar amongst local SEO marketers. Originally no one really understood or had information on what this update was for or how it would effect people, but over the months more and more people are starting to understand just what this is and what it does.

digital marketing, pigeon updates, SEO December 23, 2014 0Comments 0Likes
Blog Optimization, digital marketing, SEO November 27, 2014 0Comments

How to Defend Against Content Stealing

If you have a blog, chances are you work really hard on the content OR you spend money buying it from a writer. If this is the case, I highly doubt you want other people stealing your hard work and putting it on their website. Yet, this happens all the time sadly. It’s such an easy task. You find a site you like that is relevant to yours. You copy the text, paste it into a document and put it on your website. It’s a shame really that stealing content is so easy for people. If you don’t want your content stolen that you worked so hard on or if you have had this happen to you before (which is very disheartening) then there are a few things you can do to try to stop it. I say “try” because you cannot 100% make people stop stealing content. You can try blocking it, you can try a few precautions, you can even copyright the work, but there are still going to be jerky people out there looking for the easy way out.

Blog Optimization, digital marketing, SEO November 27, 2014 0Comments 0Likes
Cloaking, digital marketing August 27, 2014 0Comments

What is Cloaking?

Cloaking refers to a search engine optimization, or SEO, method used by webmasters to deceive search engine crawlers by presenting different content to the search engine than that which is presented to a user. Search engines such as Google’s consider this a violation of ethical internet practices, and there are consequences for doing it. Current digital marketing strategies must include ways to avoid cloaking, and SEO experts warn against it. When Googlebot, Google’s web-crawling device (that essentially ‘crawls’ the web and discovers new and updated pages to be added to Google’s index) finds cloaking, it considers it unethical and there are consequences. Therefore, it is necessary to be able to recognize cloaking and avoid it.

Cloaking, digital marketing August 27, 2014 0Comments 0Likes
content creation, content management August 21, 2014 0Comments

How to Think About Content Freshness

You’ve probably heard it … content is king. Actually, it’s not. It’s Caesar. It’s overlord. In other words, content is pretty doggoned important. If you have a business, especially with an online presence, quality content that remains relevant and valuable to consumers is a marketing tool that continues to grow in influence. Pertinent content that keeps your page as high up in search engine rankings as possible is an integral, even critical, part of promoting your business. If you already know that, then you probably also know that content freshness is important. But how important is it to keep your content fresh, and what kind of a role does freshness play in your pages’ rankings? The answer might surprise you.

content creation, content management August 21, 2014 0Comments 0Likes
Google and Spam, Spam August 6, 2014 0Comments

How Does Google Deal with Spam?

Spam … does it ever go away? Every internet user has had those days when they think the internet gods must hate them, as the spam just keeps coming relentlessly. It shows up all over the place in so many searches and emails, and you just can’t seem to get rid of it. The truth is, though, that the people at Google are hard at work 24/7 dealing, often quite successfully, with this seemingly omnipresent web nudge. In fact, if Google’s knowledgeable staff wasn’t equally unrelenting at ridding the internet of spammers and their unsolicited rubble, your internet searches would become never-ending pursuits of relevant data. Search engine optimization, or SEO, is what internet searches are all about. Users must be able to search on … and find … whatever they’re looking for, and if a website contains spam or content irrelevant to users’ searches, that makes users unhappy. And unhappy users make Google sad.

Google and Spam, Spam August 6, 2014 0Comments 0Likes
digital marketing, social media marketing July 25, 2014 0Comments

The Right To Be Forgotten

If you thought nobody wanted to be forgotten, you might have been correct … in the not-too-distant past. However, since the inception of the Internet and its ‘power through information,’ it appears some people not only desire, but are fighting, to be forgotten, especially when it concerns personal information they no longer want found in search engines. Though unfamiliar to most Americans, the concept of the ‘right to be forgotten’ was established in a 1995 European Union privacy law now being revised to include and expand on this concept. When a man in Spaininsisted that negative information from his past be removed from Google’s search engines, he fought the Internet giant in court and won. Since that time, the law and its components have become one of the most hotly debated legal concepts in history, making ‘the right to be forgotten’ one of the top SEO trends affecting current digital marketing strategies, information retrieval, and even free speech itself.

digital marketing, social media marketing July 25, 2014 0Comments 0Likes
digital marketing, SEO, SMI March 16, 2014 0Comments

What is the Difference between Digital Marketing and SEO?

Many consider search engine optimization (SEO) and digital marketing to be synonymous. However, they have two separate definitions and are entirely separate. There are many ways in which SEO and digital marketing function similarly and today they work in tandem. An SEO company is hired to optimize a website so that its position in search engine results is improved. They will use a wide variety of strategies and SEO best practices to achieve higher rankings in the SERPs. SEO is actually a subset of digital marketing and there are many who would define an SEO specialist as one who integrates digital marketing and SEO best practices to achieve their goals.

digital marketing, SEO, SMI March 16, 2014 0Comments 2Likes