Over the last two or three years the entire SEO world has gone through what most would call a major transformation. This has caused digital marketing experts and SEO specialists to have to rethink and change a variety of strategies. It is true that it is now more difficult to rank high in the SERPs than what it used to be. Many think that many of the negative SEO campaigns that have begun emerging are a result of black hat SEO tactics that no longer work. Negative SEO campaigns attack competitor’s sites and cause damage to their site ranking and in many cases can cause a site to fall off the first few pages of the SERPs altogether. The good news is that there are some strategies that can help you prevent the negative effects of such an attack, and there are ways to protect your site from coming under attack in the first place.
One of the latest difficulties that SEO experts and webmasters have to face is negative SEO. A negative SEO campaign is when another person performs actions which are intended to hurt a competitor’s ranking in the SERPs. There are several different ways that competitors attack a site and try to inflict malicious damage, some report sites to Google for using “black hat” tactics, others review bomb which means that they send a lot of 5-star reviews very close together so it looks like they were paid reviews. In most instances, negative SEO tactics are totally out of the control of the site owner and competitors try to obtain higher rankings in the SERPs by negatively impacting a competitor’s site.