Successful inbound marketing requires a lot of optimized content, and content is not just written words. Videos are one type of content and YouTube is certainly the most popular site for watching them. It just makes good sense to take advantage of YouTube since it is just behind Google when it comes to the sizes of search engines. But YouTube also has a huge impact across social networking sites. In just one day people watch about 500 years’ worth of videos via Facebook; and over 700 videos are shared on Twitter every minute. These large numbers simply demonstrate what an enormous reach videos have. Videos can be useful for boosting a company’s discoverability as well as help to encourage consumer engagement. This is where SEO strategies come is since it is imperative that people are able to find the videos that you put online. There are several strategies for optimizing YouTube videos for SERPs.
There is really no doubt that creative content is essential to a web marketing campaign. Many businesses already maintain regular blogs as part of their marketing strategies and most are starting to lean more toward social integration. These can be very useful components of a strategic campaign; but if you are using the same kind of content over and over it is most likely just as boring to your audience as it has become to you. It’s important to note that there are a variety of content options available and by using a good mix you can keep your audience engaged and stimulated. It is important then to know about the major types of online content in order to diversify marketing efforts and successfully reach a diverse audience.