Are you content with your content? No? Shame on you! Content marketing has become quite possibly the most important promotional tool in the modern business world. If you aren’t doing it, then you aren’t doing business. And if you are, but your content isn’t what it should be, then neither are your profits. Promoting your business via content marketing is taking over just about every industry nationwide and globally, and its importance is only getting stronger. The big guys are doing it, and so should you. As an SEO strategy, it can help you get your website to the top of the page rankings, and it can drive more customers into your store. Good content … really good, relevant stuff … is what drives customers to your brand. It can grow a customer base like nobody’s business. But content marketing is your business … and you know why? Because your competitors are using it to gain an edge over you. So, what exactly is content marketing? And why should you use it to promote your business?