Inbound Marketing

Paid Search and Inbound Marketing

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Inbound MarketingInbound marketing is one of the most important things these days when it comes to having a business or a website online.  People are much smarter in 2015; they know what they want, they know that they should research the product or business or service and they know that buying something is less about impulse buying, and more about finding the best option for their needs.  While SEO on your website IS important and always will be, inbound marketing – i.e. marketing off of your website, is also going to be an important option for every business owner out there.  If you have not considered something like PPC or pay per click for your website or business yet, perhaps its time to start thinking about it more.  PPC is a great option for inbound marketing and here are a few reasons why: (more…)

Online Traffic

Unusual Sources of Online Traffic

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Online TrafficIf you have a website online, online traffic is going to be the medium that either makes you or breaks you.  Without online traffic, no one will visit your website and while you might get some traffic from sites like Facebook or Twitter, nothing can outdo other high value targets.  While search engine marketing is important, there are also other websites and mediums that you should be aware of when it comes to getting people to come to your website or blog.  If you take just a few extra steps along the way you could be tapping into other mediums to bring even MORE traffic to your website.  Listed below are a few mediums that are designed to help bring traffic to your website or blog. (more…)

Reputation Management Strategy

Reputation Management Strategies

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Reputation Management StrategyWhen it comes to reputation management strategies – either burying bad posts or creating new positive posts about your business or even yourself, there are quite a few ways of going about this.  Reputation management (the bad) is mostly put into use when someone has said something negative about you or your business and you want to “bury” it (true or not true).  On the other hand reputation management (good) is about creating a web presence about your or your business in a positive manner.  Because this can be a negative or positive experience, below we will be going over each of these facets as well as different strategies you can use for these options. (more…)

Online Reputation Management

How to Manage an Online Reputation

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Online Reputation ManagementWhen it comes to having a website or a business online, you can’t always make everyone happy.  It’s unfortunate, but true.  You could be in business for 10 years and run into people (especially online) that want to say derogatory things against you or your company – even if it’s not true.  In the case of things being said about you, it can and probably will hurt your business or even you personally.  It might not affect every person that comes into contact with a negative review about you or your business but once in a while you may lose customers because of a bad review or comment about you or your business.  This can be a really tough thing to deal with – even if you do have thick skin.  Thankfully there is something you can do about it and its called Reputation Management.  Wikipedia defines Reputation management as this: Reputation management is the influencing and/or control of an individual’s or business’s reputation. Originally a public relations term, the advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results.  If you want to know how to manage your reputation online, you must first SEE if there are any negative conversations, comments or reviews about you or your business online.  In order to do this, you need to: (more…)

Evergreen Content

What is Evergreen Content?

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Evergreen Content

Evergreen Content

When you have a business blog or even something like a Web 2.0 site, you don’t expect the content to be fresh forever.  You might have posts from 1 month ago, 1 year ago or 5 years ago that you want people to read, but they never do.  After all, when you create a content site, you tend to put a lot of work into writing all of those posts; it’s kind of a shame that people don’t visit them anymore now that you have new stuff up, right?  Fortunately, there IS a way for people to be led to that content from weeks, months or years ago; it’s called evergreen content.  So what is evergreen content?  It’s essentially a post or a piece of content that continues to gain search traffic long after it’s been posted.  If you want to understand more about this type of content, how to use it to your advantage or how to create it, continue reading below! (more…)

SEO Checklist

SEO Campaign Checklist

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SEO Checklist

Creating an SEO campaign is more than just keywords and seo, it’s so much more than that. In fact, when people are first starting an SEO campaign, they get so overwhelmed and stressed out they choose to hire an SEO Specialist in NJ to do all of the work for them and then step in at the last minute to take over. It’s alright if this is what you want to do, but I think as a business or website owner you should still be aware of what goes on behind the scenes, how everything works, and what all of these different terms and acronyms mean. Below, is a checklist of everything you either should be doing, if you are doing this alone, or should be aware of if you are hiring a Top SEO firm NJ to do it for you. It’s pretty long winded, but it’s all important information. (more…)

Facebook Graph Search

Facebook Graph Search for Targeted Marketing

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Facebook Graph Search

If you have a Facebook fan page, you need to be aware that there is so much more available to you, than what you are using currently. The feature you are about to learn about or learn more about, is called Facebook Graph Search and using it could make marketing on Facebook a whole lot easier than before. Ultimately graph search is a way to search through all the people on Facebook using various pieces of criteria. It first started getting released in 2013 and everyone has this feature enabled now on their Facebook if you asked for it. Facebook graph search works so well considering when you have a profile on Facebook you are allowed to enter in all sorts of information. Just take a look at your own profile page. You have likes, music interests, television shows, movies, books and more. Just think about the possibilities that you can use Facebook graph search for! Sign into your personal Facebook and switch over to your fan page: You may or may not have noticed this before. On your personal account, it’s the same old same old. You search for “cooking” and you can see apps and people. But, under your Facebook fan page you search for cooking and you can see a compartmentalized section of Apps, Pages, Groups and People. (more…)

Social Media Checklist

Social Media Networking Checklist

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Social Media Checklist

Ignoring social media as a large or small business or even as a freelancer, is a big loss on your part these days. Almost everyone uses social media these days, so by not using it as a marketing platform, you are missing out big time. While there are all sorts of social media sites to join, there are of course the big sites that you should join. They are Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. Below, we will be talking about why you should use each of these sites, what things you should do on these sites, and what you should include in your social media profiles. Think of it as an informative checklist for social media. (more…)

Marketing A Service

How To Market A Service Online

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Marketing A Service

Marketing a service, unlike marketing a product online is actually much more difficult. The reason? You are essentially marketing yourself; your knowledge, skills, abilities as well as your reliability and dependability. Unfortunately anyone can go and say “I am the god of software and I can do all things software related”, but really have little or no knowledge of software. A service is in fact, invisible. You can talk talk talk all you want, but talk is cheap and anyone can basically say they are good at something, without actually being good at it. It takes a lot to get someone to trust you enough to sell them your service. However, there are things you can do market the service, as well as gain trust from people. (more…)

Keep Your Website Secure

How to Keep Your Website Secure

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Keep Your Website Secure

People who are newer to the internet or newer to websites and owning one, might not really know how important it is to have a secure website. Not only is it important on your part, but if you have sensitive information of yours or your clients on your website or you have an ecommerce website, it’s important to keep other people’s information safe too. Some of these tasks on this checklist are easy and can quickly be done by you, while others you might need to hire someone to do it for you. Either way, it’s important that you make sure your entire website is buttoned up so that no malicious person, bot, machine or software can gain access to the website. (more…)

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