Social media platforms including Facebook, Twitter, LinkedIn and Pinterest have all changed the ways in which contractors attract and retain new customers. Traditionally, contractors relied on marketing methods such as direct mailers, television commercials and word-of-mouth referrals to obtain new contracts. While these methods can still produce results, more and more customers are resisting such efforts and are instead searching for more value before they make a purchasing decision. They are finding this value through social media. Social media marketing for contractors is important because it helps contractors interact with customers online and in platforms they are already familiar with. Here are a few helpful tips on implementing a social media marketing strategy that any contractor can use today. (more…)
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Today’s discerning customers are increasingly resistant to the sales-oriented tactics utilized in traditional marketing channels (think direct mailers, intrusive television commercials and lengthy magazine advertisements). While these approaches to marketing are still very useful, today’s consumers are appreciative of much softer approaches that provide value to their lives instead of pressuring them into making hasty sales decisions. This where content marketing is for contractors is making a huge impact. As contractors move away from traditional marketing and instead opt for online advertising, content marketing is becoming a mainstay within their business operations. Here are some of the key benefits of content marketing for today’s successful contractors. (more…)
As with any business operation, doctor’s offices must also rely on marketing to attract new patients into their businesses. In fact, without a steady flow of new and returning patients, a doctor’s office will not survive for long. Yet, many doctors are not maximizing their marketing potential. One very effective way to boost the marketing efforts of a doctor’s office is to employ a social media marketing strategy. Today, billions of people log on to their social media accounts to connect with friends, family, colleagues and businesses, including doctor’s offices. Platforms including Facebook, Twitter, and LinkedIn have changed the ways in which people interact with one another as well as how doctors interact with their patients. Here are some of the top ways social media marketing for doctors is improving the ways in which doctors can expand their practices. (more…)
All businesses require content. This includes lawyers who must attract new clients to grow their firms. While many lawyers have heard about content marketing, there is still a growing need for many lawyers to implement these digital strategies for better outcomes when conducting business online. Online content that grabs the attention of prospective clients and that meets their direct needs is imperative for today’s savvy law firms. Content marketing is a digital marketing strategy that employs internet-based content such as blogs, newsletters, social media posts and video series, just to name a few, for the purpose of effectively communicating with clients and piquing their interests. For lawyers who want to achieve their business objectives, content marketing is an excellent approach that yields results when compared to traditional marketing efforts. Here are some of the top reasons why content marketing for lawyers is so beneficial. (more…)
Content marketing is important for all businesses including doctor’s offices and specialty medical practices. Like many organizations, a doctor’s office contends with the need to not only provide quality care but to continuously attract new patients. Let’s face it, without new patients; a doctor’s office will not be able to stay in operation for long. This is where the power of content marketing for doctors is evidenced. Content marketing, or the strategic use of digital content to communicate with prospective and current patients by providing valuable information, is no longer an option, and is instead a must for today’s modern medical practices. Here are some of the top benefits of content marketing for today’s savvy doctors. (more…)
According to an estimate, there are as many as 1 billion websites, and each minute 70 new domains are registered, and more than 500 websites are created. In this age, where we have such a large plethora of websites, how will you ensure that your website has a successful future? Because of the supremacy of online business, and the development of websites on daily basis, many people ask this question that how they can make their website successful. (more…)
Up until a few years ago, if you had a business online you could actually use a personal Facebook profile as your business page. In 2012 though, Facebook made it known that they would be cracking down on these types of people and instead gave them the option to create a fan page i.e.; Facebook Business Profile. To be honest though, if you’ve never checked out a business profile from an admin standpoint, you might not really understand just why these pages are so beneficial. I know for me personally, I would rather have a business page just because of so many of the options, benefits and features available. But, if you’ve never used a Fan page you might not understand why it’s so much better than a regular old profile page. Below, we will be going over the benefits, as well as differences between a regular profile page vs. a business page and you will see essentially why you should be using one rather than a profile page.
When Google launched its AdWords in 2000, site text ads were only shown above and to the side of Google’s search bar results. While the ads on the side have been taken away, ed those text ads are still accessible. There are now several different types of ads available for companies of all industries and sizes.
Here’s a brief introduction to the many options Google ads has to offer. (more…)
Efraim Landa is the founder of Effi Enterprises, a VC firm that funds medical start ups all over the world.
You have to have money to make money, right? Not exactly. In fact, millions of people who’ve started their own businesses, many of them extremely successful have started their own businesses without a penny to their names. In some cases, all it takes is a good idea that an investor believes in to get a startup off the ground. In other cases, having a product or even just a prototype will get an investor interested enough to put their capital on the line. And when that VC funding comes in, it’s the start of a whole new business and a whole new life for many involved. If you’re lucky enough to be born into money, well, you’re already more than halfway to success. But if you’re like many others, you don’t have the cash for that startup, let alone the ability to risk it. After all, you can’t risk what you don’t have. And that’s where VC funding comes in. Venture capital is a means of obtaining substantial amounts of cash that you can use for that startup. After a solid business idea and/or product and the know-how and courage, venture capital is an important and viable means of funding your dreams. (more…)