Does SEO Still Work in 2017?

Search engine optimization (SEO) is more important than ever as companies seek optimal approaches that increase their brand’s visibility on the world-wide web.  Let’s face it; there are millions of companies on the internet, many of which offer similar products and services.  This is why it is imperative for companies to take every step necessary […]

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 How to Leverage Social Media to Promote Your Business

Social media is used by billions of people across the globe to stay connected to one another—to friends, family, and colleagues—and also their favorite companies and brands.  With as little as an internet connection and device, people can log onto their social media accounts and build meaningful relationships online.  This is excellent news for businesses […]

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 How to Promote a Lawyer

Today’s top lawyers are leveraging the internet in various ways as they promote their firms, make better connections with the public, and attempt to attract more qualified leads who have the potential to become future clients.  This is because as the internet continues to evolve, it opens up many digital avenues that provide savvy lawyers […]

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 How to Promote a Doctor

A doctor’s office must maintain a steady flow of new and returning patients to remain successful.  While most doctors’ offices rely on word of mouth or local advertising to promote their facilities, there are also other modern approaches that are performed entirely online.  This is known as digital marketing.  Digital marketing for doctors provides a […]

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 How to Promote a Contractor

Contractors understand how important it is to promote their businesses to obtain new customers.  This is especially true when it comes to marketing activities that are performed online.  Online marketing, also referred to as digital marketing, is the perfect way for a contractor to advertise their services, promote their brand and get in front of […]

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 5 Social Media Tools Recommended By The Pros

With so much information available through a multitude of platforms made up of diverse — and frequently overlapping — groups of users, a lot of what makes social media great also makes it difficult to use in anything resembling an optimal fashion. Fortunately, there are quite a few tools developed precisely to address the most […]

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 Social Media Marketing for Contractors

Social media platforms including Facebook, Twitter, LinkedIn and Pinterest have all changed the ways in which contractors attract and retain new customers.  Traditionally, contractors relied on marketing methods such as direct mailers, television commercials and word-of-mouth referrals to obtain new contracts.  While these methods can still produce results, more and more customers are resisting such […]

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 Content Marketing for Contractors

Today’s discerning customers are increasingly resistant to the sales-oriented tactics utilized in traditional marketing channels (think direct mailers, intrusive television commercials and lengthy magazine advertisements).  While these approaches to marketing are still very useful, today’s consumers are appreciative of much softer approaches that provide value to their lives instead of pressuring them into making hasty […]

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