Trends in Web Design

Site Redesign

As the world has become more digital over the last few years, web design has become of much greater importance. Perhaps we have become used to the fluidity of the internet and the fact that it is constantly undergoing changes. These changes are of course attributed to the fact that the internet is also constantly growing and evolving. This can certainly make it difficult for various professionals such as the web designer. One way to make sure you are able to make the necessary transitions is to remain ever aware of the trends. Actually, trends in web design are relatively easy to predict for the coming year. Here are a few of the primary design trends you can expect to see in 2014.
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SEO is an Art

SEO is an ever changing world there’s no doubt. There was a time a few years ago when the SEO specialist worked diligently to figure out the “secret formula” for getting sites to rank high in the SERPs. For a long time SEO best practices were built around finding the right keyword density, building links from high ranking sites, image optimization, etc. But that was when SEO was considered a science and all the boxes in the forms just needed to be filled out. Today, SEO has made a shift from this type of pseudo-science to being more of an art form. It’s no longer a formulaic endeavor with well defined steps to follow. You cannot “do SEO” one time and then walk away and realize success. It takes a multitude of ongoing tactics, skills and strategies to get a site to rank. Continue reading “SEO is an Art”

How to Write a Great Guest Blog Post

For those who are ready to build their authority within their respective industries and who have valuable information to share with the world, guest blog posts can provide a solution. A guest blog post is an article submission to another website that accepts blogs from outside writers who are not employed by the company. There are many benefits to guest blog posts including gaining valuable industry exposure, increased website traffic, and the ability to position oneself as a respected thought leader who has insights into many interesting topics. Here are some of the best tips on how to write a guest blog post that gets results.
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Guest Blogging Tips

The benefits of guest blogging are plentiful. From establishing a writer’s credibility, to sharing helpful content with a business’s core audience, to attracting more organic website traffic—guest blogging works for many professionals who want to give their brands a boost. Here are some of the best tips on how to write a guest blog and impress readers with a writer’s knowledge-base.
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What is Guest Blogging?

What is Guest BloggingGuest blogging is a technique used by business professionals to increase visibility of their brands. The process of guest blogging includes creation of blog material that is published on other blogs who have a following that may be interested in what the business professional has to say. This could lead to a boost in website traffic or create a general increase in awareness of the guest blogger’s existence. Guest blogging is important because it helps to position the company as a reputable product or service provider within their industry. Here are some additional insights into how to write a guest blog that will get results.
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Does SEO Still Work in 2017?

Does SEO Still Work in 2017Search engine optimization (SEO) is more important than ever as companies seek optimal approaches that increase their brand’s visibility on the world-wide web.  Let’s face it; there are millions of companies on the internet, many of which offer similar products and services.  This is why it is imperative for companies to take every step necessary to ensure their brand stands out from the rest.  This is where search engine optimization comes into play.  SEO is the process of optimizing a website with the latest best practices to achieve results; such best practices include things like keyword optimization, web design, quality content, link building and much more.  Read on to learn more about SEO and how it can be leveraged when performing social media marketing for professionals. Continue reading “Does SEO Still Work in 2017?”

How to Leverage Social Media to Promote Your Business

Social Media to Promote Your BusinessSocial media is used by billions of people across the globe to stay connected to one another—to friends, family, and colleagues—and also their favorite companies and brands.  With as little as an internet connection and device, people can log onto their social media accounts and build meaningful relationships online.  This is excellent news for businesses who are searching for new customers and who want to expand their online reach.  In this manner, social media marketing for professionals is one of the top ways in which businesses can experience exponential growth while promoting themselves through the internet.
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How to Promote a Lawyer

How to Promote a LawyerToday’s top lawyers are leveraging the internet in various ways as they promote their firms, make better connections with the public, and attempt to attract more qualified leads who have the potential to become future clients.  This is because as the internet continues to evolve, it opens up many digital avenues that provide savvy lawyers with a means of establishing their online presence in a way that is meaningful to those who are searching for a new lawyer.  Read on to see how today’s top law firms are using the internet to improve the number of new clients they attract into their firms.  These are some of the top ways on how to promote a lawyer through digital marketing strategies.
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How to Promote a Doctor

How to Promote a Doctor Digital MarketingA doctor’s office must maintain a steady flow of new and returning patients to remain successful.  While most doctors’ offices rely on word of mouth or local advertising to promote their facilities, there are also other modern approaches that are performed entirely online.  This is known as digital marketing.  Digital marketing for doctors provides a timely solution for those doctors who are seeking a steady stream of appointments from patients.  This is because a digital approach meets prospective patients where they are—they are on the internet, searching for doctors and information regarding their specific medical conditions.  Read on to learn more about how a doctor can strategically promote themselves online. Continue reading “How to Promote a Doctor”