Improve Social Media Reach

4 Ways to Improve Social Media Reach

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Improve Social Media ReachWhen most people start a business, the goal is to get leads and ultimately make money.  But, I think you will find a large benefit in gaining a social media presence as well.  Social media is a superb way to get a “following”, get leads, potential customers, make sales, make your business presence known better, etc.  You absolutely need a following; Fans on Facebook, Connections on LinkedIn, Followers on Twitter, etc.  The more people that follow you and the more people you have on your social media profiles, the more of a reach you will have.  It’s just common sense.  More leads = more of a chance to generate leads which obviously leads to making more money!  In order to increase your core social reach there are a few things you should consider.  Listed below are a few ways to expand your reach. (more…)

Promoted Pins on Pinterest

How Do Promoted Pins on Pinterest Work?

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Promoted Pins on PinterestOh Pinterest, how I love thee!  You probably belong to every other social site out there, like Facebook and twitter, but have you ever heard of Pinterest?  I really do enjoy it.  It’s incredibly fun to use, but it can also help you get people to look at your pins which may or may not be relevant to your website or business, it can help get people to your website as well as your social sites, and it could make you some money if you use it right.  If you take a look at most Pinterest profiles, they have the name of the user, a verification checkmark, and probably some small spiel about that person, their website URL and any other pertinent websites like Facebook and twitter.  It’s very easy to use, and as mentioned, fun.  Pinterest is adding new things to not only help consumers and regular users use the website, but they are also trying to make it useful for businesses that use Pinterest as well.  One of the newer options Pinterest has added are called Promoted Pins.  These are fantastic and very useful! If you don’t use Pinterest yet (why aren’t you?!) or you are but you don’t know what Promoted Pins are, continue reading below for a crash course on what they are, how they work, how to set them up and much more! (more…)

Speed up a WordPress Site

How to Speed up a WordPress Site

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Speed up a WordPress SiteWordPress is by far one of my favorite types of websites, however, out of the box it’s not as great as you might think it is.  But, one of the reasons why WordPress is so popular and widely used is because of what you can turn it into.  WordPress is known for its plugins and themes.  There are literally hundreds of thousands of plugins and themes you can use to make your website better.  Because of this, if you use WordPress but you are experiencing some slow load times or page loading times, you might just not be using the right plugins, or you could have some other issues that you aren’t aware of.  If you are new to WordPress, use it “as is” or you just want to know why your website is loading slow and how to speed it up, continue to read below for some tips. (more…)

Improve Your SEO

5 Tips to Improve Your SEO

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Improve Your SEOIt’s sort of funny how you start a website and have no knowledge of how they work and then suddenly you are thrown into this unknown world.  People that don’t have websites don’t realize how beneficial they are, but they also don’t realize they are hard work.  This IS something you can just throw together, but chances are you won’t have very good results.  It takes time, some money, a lot of knowledge and a lot of luck to get a website up and running and to keep it running.  You need to not only rely on things like good design and good content; you need to rely on other things like SEO.  Maybe before you had a website, you had no idea what SEO is, but by now you are probably pretty immersed in this subject.  Still, things are ever changing in the SEO world and there are always more things, new things or quick things you can do to improve your SEO – website ranking.  If you are looking for a few new options to improve your SEO, or you want to improve it quickly, check out some of the tips below. (more…)

Google Mobile Update

Facts About The Google Mobile Update

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Google Mobile UpdateGoogle announced yet another update, but this one was not another animal named search algorithm.  Instead, this one, which was released on April 21st 2015, has to do with the ranking factor on mobile search results.  Even though this has to do with mobile sites, don’t let it fool you, if it’s from Google and it’s an update – one that is forecast to be bigger than Panda or Penguin, chances are it’s something you should be paying plenty of attention to.  The first thing you need to know is this; websites that are available as of right now, that are NOT mobile friendly, are subject to losing rankings.  This is a serious matter especially for people like you that have worked hard to get their website in the ranking position it’s in right now!  Losing ranks means losing a lot of traffic and what does traffic equal?  Readership, sales, business – staying afloat!  If you haven’t heard about this update, or you want to know more about what you can do, what you need to worry about and how to fix your mobile un-friendly websites, continue to read more below. (more…)

Social Media Mistakes

Most Social Media Mistakes and Other Things That Cause Content to Fail

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Social Media MistakesWhen it comes to anything on the internet as a business, you tend to make mistakes before you learn the correct way of doing things, and that’s okay.  But, wouldn’t it be nice to be aware of the mistakes and to keep from doing them right off the bat?  Sure it would!  That’s why we have compiled this post.  It’s dedicated to users such as yourself that don’t want to go through trial and error.  Instead, they want to get right down to the nitty gritty and do it right the first time.  Below, you will find an array of social media mistakes that people tend to make.  These mistakes are geared towards different social sites, not just one like Facebook or Twitter. (more…)

Promote a Facebook Fan Page

Simple Tricks and Hacks to Promote a Facebook Fan Page

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Promote a Facebook Fan PageGetting people to visit your Facebook Fan page may be proving to be one of the most difficult things you have to do.  Don’t worry, we all go through this. Trying to find new and outlandish ways to get people to your page is something that every single brand goes through unless you are someone like Arhaus or Nike (unfortunately!).  Thankfully, there are some things you can do to promote your page off-site.  Off-site versus onsite is very different.  Choosing onsite promotion is easy because you can choose the suggest to friends option, you can buy likes to your page via the Facebook self-serving ads program and you can hold contests to get people to like the page.  Off site is a little more difficult, but can be more rewarding if you do it right.  If all else fails and you have tried everything, do yourself a favor and hire a top SEO form to help you figure out ways to promote the page and essentially get more views, more likes and more engagement.  Before you do all that though, check out the options below to make sure you covered all of your bases. (more…)

Fan Page Likes

How to Get More on-Page and Off-Page Fan Page Likes

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Fan Page LikesBuilding a Facebook fan page is super easy.  However, getting fans to it is the difficult part.  If you have a fan page, likes are everything.  And the important thing is that they are quality likes.  Anyone can go out and buy fans – but any good NJ SEO company will advise against this.  Buying fans is easy – you pay and they send likes.  However, in most cases, actually all cases that I am aware of, these are not real likes.  Instead, they are bots or fake profiles.  Most people want likes because it’s a great way to get people to engage in posts (comment, post, like, etc.) but I can guarantee you that buying likes will not get you any of these things, which is sort of defeating the purpose of likes anyway.  If you are looking for a few ways to gain likes, and some things you shouldn’t do, continue to read the article below for some SEO tips and tricks. (more…)

Hashtags

Ways to Use Hashtags to Promote Your Content

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HashtagsIt used to be when people talked about Hashtags, they were automatically talking about something like Twitter.  But, these days, you can use hashtags on a variety of platforms including Facebook, WhoSay, Instagram, Pinterest and more.  If you don’t know a lot about the hashtag, maybe it’s time to get a history lesson!  The hashtag, which was actually not always a “thing”, was accidentally created by Chris Messina.  Chris is an employee at Google now, but before all that in 2007 he was just a regular SEO guy.  He played around with the idea on twitter that groups could separate themselves from everyone else, by simply using the Hashtag.  At first, it was sort of a joke, but afterward, more and more people started using it and even sites like Twitter and Facebook started utilizing it inside their code on their platforms.  Now, using a hashtag is an everyday thing that millions of artists, organizations, businesses and regular people do every single day.  If you haven’t started using a hashtag, maybe it’s a good idea to start.  But, before making a decision on that you need to know what they are, how they work and more importantly – how to use them correctly.  Below you will find out about this and much more in the world of Hash Tagging. (more…)

Increase Engagement

Simple Tricks to Increase Engagement With Online Content

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Increase EngagementOne of the most important aspects of any platform is to get people to engage in your content.  I think most of us already know that likes on a Fan page, readers to a blog, or viewers to a video is great.  But, to actually get people to comment and like posts on Facebook, comment on a blog and ask questions, and reply to your videos is a whole other ball game.  Engagement is considered the Holy Grail of content because it’s great to have, but sometimes hard to get.  Below, we will be discussing an array of ways to get your readers, fans, viewers, etc. to engage in your content a little more.  Note:  This is an article about more than just blogs, just fan page posts or just videos, it’s about various platforms. (more…)

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