Keep Your Website Secure

How to Keep Your Website Secure

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Keep Your Website Secure

People who are newer to the internet or newer to websites and owning one, might not really know how important it is to have a secure website. Not only is it important on your part, but if you have sensitive information of yours or your clients on your website or you have an ecommerce website, it’s important to keep other people’s information safe too. Some of these tasks on this checklist are easy and can quickly be done by you, while others you might need to hire someone to do it for you. Either way, it’s important that you make sure your entire website is buttoned up so that no malicious person, bot, machine or software can gain access to the website. (more…)

Seasonal Content Marketing

Heating In The Winter and AC In The Summer – How Seasonal Content Marketing Can Work For You

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Seasonal Content Marketing

Seasonal Content Marketing might sound like something new to you, but chances are you know exactly what this is! There are two types of seasonal content and they are:

1- Content that is tied to a certain time of the year; summer, winter, fall, spring. There are so many ways to capitalize on these seasons alone, but then there is seasonal content #2

2- Content that is tied to a certain popular holiday such as Christmas, Easter, Valentine’s Day, etc. As well as newer or not-so-popular holiday’s or observance days like National Cheese Day (yes really!), National Donut Day, National Hugging Day and more. (more…)

Good Content

Good Content vs. Bad Content

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Good Content

The word content can mean so many different things, but for the sake of this specific article, let’s refer to content as words that are written for an article, written for blogs, written on social media platforms and anything else you might be publishing online. Content is used for many different reasons, but the most common; to let people know who you are, what you do, what you can do for them and let them know if they should be a part of your business or product or not. Is writing content easy? Heck no. Can it be incredibly beneficial? Yes! (more…)

Types Of Backlinks

Different Kinds Of Backlinks

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Types Of Backlinks

Backlinks are one of if not the most important things when trying to build links on search engines that lead back to your website. Back links or in the literal sense links back to your website are links that you can create through a variety of avenues to lead people back to your website. Backlinks, as one would assume, can be built all sorts of ways. From something simple like adding a profile on a directory like Yelp to something that takes more time to index like with article marketing. All in all though, the amount of quality and diverse backlinks you have, does matter. Quality = not spamming. Diverse = on various websites with different page ranks and authority types. It used to be that you could just place backlinks everywhere and anywhere and it didn’t matter where or how you got them. But, over the past few years, Google and other engines are cracking down on how you create these links and where they are coming from, because of this, listed below are various sites or rather “ways” to get backlinks. (more…)

Content Marketing Strategy

Create a Content Marketing Strategy

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Content Marketing Strategy

Some people might be under the assumption that creating content is as easy as 1-2-3. Unfortunately, it’s not always this easy, even if we wish it was. In fact, content marketing has a whole bunch of steps, rules and guidelines. But, if you follow through on these steps, rules and guidelines, you just might be one up on your competition and finding the success that you always dreamed about. So while it might not be as easy as 1-2-3, it’s definitely got its benefits in the long run. Despite all the various changes on the internet, including Google hammering out some kinks on the search engine, one thing is still true on the Internet: Content is STILL king. You just need to know how to create the content, where to market it and how to market it. Here below is somewhat of a checklist to help you along the way. (more…)

Pigeon Update

A Quick Guide To Google’s Pigeon Update

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Pigeon Update

 

These days it seems like every other month Google is creating another update with some weird name.The pigeon update was not a name created by Google though; it really didn’t have a name in general, so marketers just decided to call it another animal name like all the others (Penguin, Panda, and the likes). This specific update was done on July 24th of this year and it sure it causing a lot of uproar amongst local SEO marketers. Originally no one really understood or had information on what this update was for or how it would effect people, but over the months more and more people are starting to understand just what this is and what it does. (more…)

Product Marketing

Ways To Market Your Product Online

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Product Marketing

If you do not have a website online where you sell products, there is no better time to start selling your products online than right now. Marketing a product these days is unlike it ever was before offline; it’s easier, quicker, you can reach people right in your area or across the world, and best of all its varietal meaning you have a lot of different ways and places TO market the product. There are really two ways of going about marketing your product online. If you are new to this and you have no idea what the terms SEO, social networking or backlinks mean; you are probably going to be better off hiring a digital marketing company. If you know what those terms are and you know some of the ways to market your product online, then the below information might lean towards more of what you need. Either route you decide to take is going to depend on your knowledge, financial capabilities, time and of course a little patience. (more…)

Cost of SEO

Cost of Cheap SEO

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When it comes to SEO there are so many positive and beneficial options available to you and yet so many people try to cheat their way out of it by doing unethical practices or trying to be “cheap” about the whole process. Listen, if SEO was easy, everyone would be doing it. It’s not easy. Its hard work, you have to be knowledgeable about what you’re doing and you have to be doing a few different practices in order to really make a differences. Yet people think they can do some really awful practices and techniques and it will help them and their website out. Wrong! If you really don’t feel like doing SEO for your website by yourself, do yourself a favor and hire a top SEO firm that can do it all for you. It’s not cheap, you won’t be spending a dollar for their service, but it’s going to be worth it because it will be done by an expert that is knowledgeable and ethical. Here are a few ways you might be screwing your website up. (more…)

How to Defend Against Content Stealing

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If you have a blog, chances are you work really hard on the content OR you spend money buying it from a writer. If this is the case, I highly doubt you want other people stealing your hard work and putting it on their website. Yet, this happens all the time sadly. It’s such an easy task. You find a site you like that is relevant to yours. You copy the text, paste it into a document and put it on your website. It’s a shame really that stealing content is so easy for people. If you don’t want your content stolen that you worked so hard on or if you have had this happen to you before (which is very disheartening) then there are a few things you can do to try to stop it. I say “try” because you cannot 100% make people stop stealing content. You can try blocking it, you can try a few precautions, you can even copyright the work, but there are still going to be jerky people out there looking for the easy way out. (more…)

Top Social Media Tools

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If you are a smart business person, chances are you have a variety of social sites you belong to. You also probably realize that you can’t be on those sites 24/7 so you need to find some ways to manage those profiles without having to be on them 24/7. Thankfully, there are management tools you can use to help manage all the profiles you have. Most of the social sites I’ll be mentioning below deal with a dashboard that allows you to manage various sites at once, but some of these are specialized specifically for one site like Twitter or Facebook. There are websites out there like HootSuite, which is pretty awesome by the way, but not free or minimally not free. Below are sites that are free and allow you to do a variety of things from posting to tracking to keyword trending.

 

Social Mention

Honestly, social mention is one of the easier sites to use in this list. That could be bad or good depending on you. Sometimes you don’t want easy because easily usually means less features. On the other hand, if you don’t have time to waste and you don’t need all the bells and whistles, social mention could be the tool for you. This is a tool very similar to that of Google Alerts, but with Social Mention they only monitor social sites like Facebook, Twitter, YouTube and about 80 more sites. You also have an option to be sent daily emails to your inbox.

 

Addictomatic

Another very easy and straightforward tool to use that can actually help monitor your web presence, brand reputation and influence on the web. Addictomatic searches sites like Flickr, WordPress, Twitter, Bing and Google and can find the most recent or relevant blogs, videos, images or whatever else based wholly on keywords. If this sounds a lot like using a Google search engine, it is, but it’s also different because it clumps your results into categories, rather than altogether like Big G does. If you are one of the lucky people that has ties with a top digital marketing company you probably already have someone that keeps track of data. But, if you want to go a different route or you want to keep track of data on your own, this is the tool to do it with.

 

SumAll

Unlike the above sites that keep track of data, this one keeps track of your accounts – a lot of them. You can measure and monitor social sites like Facebook and Instagram, but you can also do other things with it like use Google Analytics, PayPal and more. In fact, their free service has around 42 different options that connect you to different services. This is a huge time saver as it keeps track of everything in one little convenient tool in one spot. You can also receive daily updates from the site directly to your inbox to really stay on top of things!

 

Facebook Insights

If you are using Facebook to market, I hope you are using Insights too! One of the biggest benefits to using Facebook Insights is that it helps you understand your customers and their behaviors a little more. For instance, if you want, you can create a schedule of posts based on the time of day or even a specific day – once you do so, those posts are posted on that specific day and time. For example, say you see a large influx of posts being read on Monday’s around 4:00. Well, you can base your posts around that time on that day to hopefully get more readers reading your posts. Facebook Insights also allows you to keep track of likes, post reach, post type (Facebook, twitter, other sources) and you can also keep track of competitor’s activity too. You can use that to your advantage! If you have a competitor and they post on Sundays at 5:00am and get a lot of engagement, perhaps you could do the same and also get engagement.

 

Swayy

If you ever wished you had a person that was constantly generating new ideas for things you can post on your blog or special sites, you’ve met your match! Swayy does this and so much more. Swayy can help suggest all sorts of content like videos, infographics, articles and more. You’re also automatically given twitter and Facebook handles to share this content, which means you might get a thank you by the originator by sharing some of your content or your site to their fans. Very useful indeed.

 

Easel.ly

Over the past few years, infographics, especially quality infographics have become very popular. But, if you have no idea how or where to create one, you are in luck! Easel.ly is a website that helps you create infographics. In fact, since 2012 when it first launched, Easel.ly has “easily” helped over 300,000 people create over 5,000 graphics! It’s really simple and I promise no matter how untechnical you are, you will be able to create an awesome infographic to share wherever you want. All you have to do is pick a free template and then start adding in your data. Here is a sample one I created:

 

I made that in about 20 minutes. You can choose from all sorts of colors, headers, objects, text types and more. Go ahead and have a look for yourself. You don’t even have to sign up for an account. Play around with it just to see what amazing things you could create to add to your blog or social sites!

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