SEO Checklist

SEO Campaign Checklist

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SEO Checklist

Creating an SEO campaign is more than just keywords and seo, it’s so much more than that. In fact, when people are first starting an SEO campaign, they get so overwhelmed and stressed out they choose to hire an SEO Specialist in NJ to do all of the work for them and then step in at the last minute to take over. It’s alright if this is what you want to do, but I think as a business or website owner you should still be aware of what goes on behind the scenes, how everything works, and what all of these different terms and acronyms mean. Below, is a checklist of everything you either should be doing, if you are doing this alone, or should be aware of if you are hiring a Top SEO firm NJ to do it for you. It’s pretty long winded, but it’s all important information. (more…)

Facebook Graph Search

Facebook Graph Search for Targeted Marketing

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Facebook Graph Search

If you have a Facebook fan page, you need to be aware that there is so much more available to you, than what you are using currently. The feature you are about to learn about or learn more about, is called Facebook Graph Search and using it could make marketing on Facebook a whole lot easier than before. Ultimately graph search is a way to search through all the people on Facebook using various pieces of criteria. It first started getting released in 2013 and everyone has this feature enabled now on their Facebook if you asked for it. Facebook graph search works so well considering when you have a profile on Facebook you are allowed to enter in all sorts of information. Just take a look at your own profile page. You have likes, music interests, television shows, movies, books and more. Just think about the possibilities that you can use Facebook graph search for! Sign into your personal Facebook and switch over to your fan page: You may or may not have noticed this before. On your personal account, it’s the same old same old. You search for “cooking” and you can see apps and people. But, under your Facebook fan page you search for cooking and you can see a compartmentalized section of Apps, Pages, Groups and People. (more…)

Social Media Checklist

Social Media Networking Checklist

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Social Media Checklist

Ignoring social media as a large or small business or even as a freelancer, is a big loss on your part these days. Almost everyone uses social media these days, so by not using it as a marketing platform, you are missing out big time. While there are all sorts of social media sites to join, there are of course the big sites that you should join. They are Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. Below, we will be talking about why you should use each of these sites, what things you should do on these sites, and what you should include in your social media profiles. Think of it as an informative checklist for social media. (more…)

Marketing A Service

How To Market A Service Online

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Marketing A Service

Marketing a service, unlike marketing a product online is actually much more difficult. The reason? You are essentially marketing yourself; your knowledge, skills, abilities as well as your reliability and dependability. Unfortunately anyone can go and say “I am the god of software and I can do all things software related”, but really have little or no knowledge of software. A service is in fact, invisible. You can talk talk talk all you want, but talk is cheap and anyone can basically say they are good at something, without actually being good at it. It takes a lot to get someone to trust you enough to sell them your service. However, there are things you can do market the service, as well as gain trust from people. (more…)

Keep Your Website Secure

How to Keep Your Website Secure

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Keep Your Website Secure

People who are newer to the internet or newer to websites and owning one, might not really know how important it is to have a secure website. Not only is it important on your part, but if you have sensitive information of yours or your clients on your website or you have an ecommerce website, it’s important to keep other people’s information safe too. Some of these tasks on this checklist are easy and can quickly be done by you, while others you might need to hire someone to do it for you. Either way, it’s important that you make sure your entire website is buttoned up so that no malicious person, bot, machine or software can gain access to the website. (more…)

Seasonal Content Marketing

Heating In The Winter and AC In The Summer – How Seasonal Content Marketing Can Work For You

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Seasonal Content Marketing

Seasonal Content Marketing might sound like something new to you, but chances are you know exactly what this is! There are two types of seasonal content and they are:

1- Content that is tied to a certain time of the year; summer, winter, fall, spring. There are so many ways to capitalize on these seasons alone, but then there is seasonal content #2

2- Content that is tied to a certain popular holiday such as Christmas, Easter, Valentine’s Day, etc. As well as newer or not-so-popular holiday’s or observance days like National Cheese Day (yes really!), National Donut Day, National Hugging Day and more. (more…)

Good Content

Good Content vs. Bad Content

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Good Content

The word content can mean so many different things, but for the sake of this specific article, let’s refer to content as words that are written for an article, written for blogs, written on social media platforms and anything else you might be publishing online. Content is used for many different reasons, but the most common; to let people know who you are, what you do, what you can do for them and let them know if they should be a part of your business or product or not. Is writing content easy? Heck no. Can it be incredibly beneficial? Yes! (more…)

Types Of Backlinks

Different Kinds Of Backlinks

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Types Of Backlinks

Backlinks are one of if not the most important things when trying to build links on search engines that lead back to your website. Back links or in the literal sense links back to your website are links that you can create through a variety of avenues to lead people back to your website. Backlinks, as one would assume, can be built all sorts of ways. From something simple like adding a profile on a directory like Yelp to something that takes more time to index like with article marketing. All in all though, the amount of quality and diverse backlinks you have, does matter. Quality = not spamming. Diverse = on various websites with different page ranks and authority types. It used to be that you could just place backlinks everywhere and anywhere and it didn’t matter where or how you got them. But, over the past few years, Google and other engines are cracking down on how you create these links and where they are coming from, because of this, listed below are various sites or rather “ways” to get backlinks. (more…)

Content Marketing Strategy

Create a Content Marketing Strategy

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Content Marketing Strategy

Some people might be under the assumption that creating content is as easy as 1-2-3. Unfortunately, it’s not always this easy, even if we wish it was. In fact, content marketing has a whole bunch of steps, rules and guidelines. But, if you follow through on these steps, rules and guidelines, you just might be one up on your competition and finding the success that you always dreamed about. So while it might not be as easy as 1-2-3, it’s definitely got its benefits in the long run. Despite all the various changes on the internet, including Google hammering out some kinks on the search engine, one thing is still true on the Internet: Content is STILL king. You just need to know how to create the content, where to market it and how to market it. Here below is somewhat of a checklist to help you along the way. (more…)

Pigeon Update

A Quick Guide To Google’s Pigeon Update

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Pigeon Update

 

These days it seems like every other month Google is creating another update with some weird name.The pigeon update was not a name created by Google though; it really didn’t have a name in general, so marketers just decided to call it another animal name like all the others (Penguin, Panda, and the likes). This specific update was done on July 24th of this year and it sure it causing a lot of uproar amongst local SEO marketers. Originally no one really understood or had information on what this update was for or how it would effect people, but over the months more and more people are starting to understand just what this is and what it does. (more…)

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