Product Marketing

Ways To Market Your Product Online

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Product Marketing

If you do not have a website online where you sell products, there is no better time to start selling your products online than right now. Marketing a product these days is unlike it ever was before offline; it’s easier, quicker, you can reach people right in your area or across the world, and best of all its varietal meaning you have a lot of different ways and places TO market the product. There are really two ways of going about marketing your product online. If you are new to this and you have no idea what the terms SEO, social networking or backlinks mean; you are probably going to be better off hiring a digital marketing company. If you know what those terms are and you know some of the ways to market your product online, then the below information might lean towards more of what you need. Either route you decide to take is going to depend on your knowledge, financial capabilities, time and of course a little patience. (more…)

Cost of SEO

Cost of Cheap SEO

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When it comes to SEO there are so many positive and beneficial options available to you and yet so many people try to cheat their way out of it by doing unethical practices or trying to be “cheap” about the whole process. Listen, if SEO was easy, everyone would be doing it. It’s not easy. Its hard work, you have to be knowledgeable about what you’re doing and you have to be doing a few different practices in order to really make a differences. Yet people think they can do some really awful practices and techniques and it will help them and their website out. Wrong! If you really don’t feel like doing SEO for your website by yourself, do yourself a favor and hire a top SEO firm that can do it all for you. It’s not cheap, you won’t be spending a dollar for their service, but it’s going to be worth it because it will be done by an expert that is knowledgeable and ethical. Here are a few ways you might be screwing your website up. (more…)

How to Defend Against Content Stealing

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If you have a blog, chances are you work really hard on the content OR you spend money buying it from a writer. If this is the case, I highly doubt you want other people stealing your hard work and putting it on their website. Yet, this happens all the time sadly. It’s such an easy task. You find a site you like that is relevant to yours. You copy the text, paste it into a document and put it on your website. It’s a shame really that stealing content is so easy for people. If you don’t want your content stolen that you worked so hard on or if you have had this happen to you before (which is very disheartening) then there are a few things you can do to try to stop it. I say “try” because you cannot 100% make people stop stealing content. You can try blocking it, you can try a few precautions, you can even copyright the work, but there are still going to be jerky people out there looking for the easy way out. (more…)

Top Social Media Tools

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If you are a smart business person, chances are you have a variety of social sites you belong to. You also probably realize that you can’t be on those sites 24/7 so you need to find some ways to manage those profiles without having to be on them 24/7. Thankfully, there are management tools you can use to help manage all the profiles you have. Most of the social sites I’ll be mentioning below deal with a dashboard that allows you to manage various sites at once, but some of these are specialized specifically for one site like Twitter or Facebook. There are websites out there like HootSuite, which is pretty awesome by the way, but not free or minimally not free. Below are sites that are free and allow you to do a variety of things from posting to tracking to keyword trending.

 

Social Mention

Honestly, social mention is one of the easier sites to use in this list. That could be bad or good depending on you. Sometimes you don’t want easy because easily usually means less features. On the other hand, if you don’t have time to waste and you don’t need all the bells and whistles, social mention could be the tool for you. This is a tool very similar to that of Google Alerts, but with Social Mention they only monitor social sites like Facebook, Twitter, YouTube and about 80 more sites. You also have an option to be sent daily emails to your inbox.

 

Addictomatic

Another very easy and straightforward tool to use that can actually help monitor your web presence, brand reputation and influence on the web. Addictomatic searches sites like Flickr, WordPress, Twitter, Bing and Google and can find the most recent or relevant blogs, videos, images or whatever else based wholly on keywords. If this sounds a lot like using a Google search engine, it is, but it’s also different because it clumps your results into categories, rather than altogether like Big G does. If you are one of the lucky people that has ties with a top digital marketing company you probably already have someone that keeps track of data. But, if you want to go a different route or you want to keep track of data on your own, this is the tool to do it with.

 

SumAll

Unlike the above sites that keep track of data, this one keeps track of your accounts – a lot of them. You can measure and monitor social sites like Facebook and Instagram, but you can also do other things with it like use Google Analytics, PayPal and more. In fact, their free service has around 42 different options that connect you to different services. This is a huge time saver as it keeps track of everything in one little convenient tool in one spot. You can also receive daily updates from the site directly to your inbox to really stay on top of things!

 

Facebook Insights

If you are using Facebook to market, I hope you are using Insights too! One of the biggest benefits to using Facebook Insights is that it helps you understand your customers and their behaviors a little more. For instance, if you want, you can create a schedule of posts based on the time of day or even a specific day – once you do so, those posts are posted on that specific day and time. For example, say you see a large influx of posts being read on Monday’s around 4:00. Well, you can base your posts around that time on that day to hopefully get more readers reading your posts. Facebook Insights also allows you to keep track of likes, post reach, post type (Facebook, twitter, other sources) and you can also keep track of competitor’s activity too. You can use that to your advantage! If you have a competitor and they post on Sundays at 5:00am and get a lot of engagement, perhaps you could do the same and also get engagement.

 

Swayy

If you ever wished you had a person that was constantly generating new ideas for things you can post on your blog or special sites, you’ve met your match! Swayy does this and so much more. Swayy can help suggest all sorts of content like videos, infographics, articles and more. You’re also automatically given twitter and Facebook handles to share this content, which means you might get a thank you by the originator by sharing some of your content or your site to their fans. Very useful indeed.

 

Easel.ly

Over the past few years, infographics, especially quality infographics have become very popular. But, if you have no idea how or where to create one, you are in luck! Easel.ly is a website that helps you create infographics. In fact, since 2012 when it first launched, Easel.ly has “easily” helped over 300,000 people create over 5,000 graphics! It’s really simple and I promise no matter how untechnical you are, you will be able to create an awesome infographic to share wherever you want. All you have to do is pick a free template and then start adding in your data. Here is a sample one I created:

 

I made that in about 20 minutes. You can choose from all sorts of colors, headers, objects, text types and more. Go ahead and have a look for yourself. You don’t even have to sign up for an account. Play around with it just to see what amazing things you could create to add to your blog or social sites!

How to Pick a WordPress Theme

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WordPress is by far one of the best blogging platforms out there, but just remember that WordPress is not JUST a blog, it can virtually be turned into any type of site, even ecommerce. Just the same, your theme says everything about your site. Remember the age old adage: Never judge a book by its cover? Unfortunately, that adage does not hold true when it comes to your website. People will judge your business and you on the theme you choose so choose wisely! When it comes to a WordPress theme you have two options available to you: Paid and Free. Free themes can be found almost anywhere. You can find them by searching on Google and you can also find them by visiting your appearance section of your WordPress account and doing a search there as well. You can also find individual paid themes as well as subscriptions to certain theme sites. To be honest, if you are a professional business, freelancer or any other type of position where you want people to take you’re seriously, do yourself a favor: Buy a template. On the other hand, if you use your blog as a mini site, affiliate site, or just for AdSense revenues, you can use a free theme and get away with it. If you want some other tips on choosing the best theme, check out the tips below! (more…)

Blogging Mistakes

Common Blogging Mistakes

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Blogging can be a fun and even prosperous way to make some extra money. But, there is more than meets the eye when it comes to blogging. If you think it’s easy, you’re wrong. Creating a readable, friendly, interesting blog that people actually want to come back and read again and again is not easy, its hard work, but if you can figure out some things NOT to do, you just might have a chance at some repeat readers that really enjoy the stuff you’re writing about. Blogging is a superior option when you want to make money, if you are a budding writer, have knowledge or experience about topics no one else does or if you just like to write, but if you want to do it the right way and succeed, be sure to check out the tips below. (more…)

Duplicate Content

Common Issues With Duplicate Content

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If you’re a website owner, you know that it’s vital that you get your content as high up in the search engine rankings as it can get. Otherwise, no one is going to view your web pages, and that means no one is going to buy what you’re selling. Search engine optimization, or SEO, is a term that anybody who has web content knows and knows well. In fact, SEO experts are playing a vital role these days in optimizing content, as page rankings, key words, and quality content become more important than ever. The first thing you want for your website is to get a high ranking from one of the big search engines like Google. And the last thing you want is for your content to lose its high ranking, or never get to the top in the first place. Sometimes duplicate content just happens, and webmasters don’t know it. However, sometimes it’s purposeful, and this is considered malicious.  (more…)

Cloaking

What is Cloaking?

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Cloaking refers to a search engine optimization, or SEO, method used by webmasters to deceive search engine crawlers by presenting different content to the search engine than that which is presented to a user. Search engines such as Google’s consider this a violation of ethical internet practices, and there are consequences for doing it. Current digital marketing strategies must include ways to avoid cloaking, and SEO experts warn against it. When Googlebot, Google’s web-crawling device (that essentially ‘crawls’ the web and discovers new and updated pages to be added to Google’s index) finds cloaking, it considers it unethical and there are consequences. Therefore, it is necessary to be able to recognize cloaking and avoid it. (more…)

Google and Quality Guidelines

What Are Google’s Quality Guidelines?

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If you own or manage a website, you know that getting to the top of a search engine’s page rankings is very important. Without a high ranking, your page can get lost among the other hundred million pages out there. But how do you know how a search engine like Google rates your page? How does Google classify types of content, and what does it consider quality content? Is there anything you can do to get to the top and stay there? And what are the things that Google finds so egregious that will make them take action against your website? The good news is that Google does have specific guidelines they use to rate your page and rank your site. And following their guidelines can aid Google in locating, indexing, and ranking your website.

Basic principles

Google’s quality guidelines contain some pretty basic principles that ensure search engines are providing users with the most diverse information and the best quality possible. Here are Google’s basic principles to follow when building a website and creating content for it: (more…)

Content Freshness

How to Think About Content Freshness

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You’ve probably heard it … content is king. Actually, it’s not. It’s Caesar. It’s overlord. In other words, content is pretty doggoned important. If you have a business, especially with an online presence, quality content that remains relevant and valuable to consumers is a marketing tool that continues to grow in influence. Pertinent content that keeps your page as high up in search engine rankings as possible is an integral, even critical, part of promoting your business. If you already know that, then you probably also know that content freshness is important. But how important is it to keep your content fresh, and what kind of a role does freshness play in your pages’ rankings? The answer might surprise you. (more…)

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