All businesses require content. This includes lawyers who must attract new clients to grow their firms. While many lawyers have heard about content marketing, there is still a growing need for many lawyers to implement these digital strategies for better outcomes when conducting business online. Online content that grabs the attention of prospective clients and that meets their direct needs is imperative for today’s savvy law firms. Content marketing is a digital marketing strategy that employs internet-based content such as blogs, newsletters, social media posts and video series, just to name a few, for the purpose of effectively communicating with clients and piquing their interests. For lawyers who want to achieve their business objectives, content marketing is an excellent approach that yields results when compared to traditional marketing efforts. Here are some of the top reasons why content marketing for lawyers is so beneficial. (more…)
Content marketing is important for all businesses including doctor’s offices and specialty medical practices. Like many organizations, a doctor’s office contends with the need to not only provide quality care but to continuously attract new patients. Let’s face it, without new patients; a doctor’s office will not be able to stay in operation for long. This is where the power of content marketing for doctors is evidenced. Content marketing, or the strategic use of digital content to communicate with prospective and current patients by providing valuable information, is no longer an option, and is instead a must for today’s modern medical practices. Here are some of the top benefits of content marketing for today’s savvy doctors. (more…)
According to an estimate, there are as many as 1 billion websites, and each minute 70 new domains are registered, and more than 500 websites are created. In this age, where we have such a large plethora of websites, how will you ensure that your website has a successful future? Because of the supremacy of online business, and the development of websites on daily basis, many people ask this question that how they can make their website successful. (more…)
Up until a few years ago, if you had a business online you could actually use a personal Facebook profile as your business page. In 2012 though, Facebook made it known that they would be cracking down on these types of people and instead gave them the option to create a fan page i.e.; Facebook Business Profile. To be honest though, if you’ve never checked out a business profile from an admin standpoint, you might not really understand just why these pages are so beneficial. I know for me personally, I would rather have a business page just because of so many of the options, benefits and features available. But, if you’ve never used a Fan page you might not understand why it’s so much better than a regular old profile page. Below, we will be going over the benefits, as well as differences between a regular profile page vs. a business page and you will see essentially why you should be using one rather than a profile page.
When Google launched its AdWords in 2000, site text ads were only shown above and to the side of Google’s search bar results. While the ads on the side have been taken away, ed those text ads are still accessible. There are now several different types of ads available for companies of all industries and sizes.
Here’s a brief introduction to the many options Google ads has to offer. (more…)
Efraim Landa is the founder of Effi Enterprises, a VC firm that funds medical start ups all over the world.
You have to have money to make money, right? Not exactly. In fact, millions of people who’ve started their own businesses, many of them extremely successful have started their own businesses without a penny to their names. In some cases, all it takes is a good idea that an investor believes in to get a startup off the ground. In other cases, having a product or even just a prototype will get an investor interested enough to put their capital on the line. And when that VC funding comes in, it’s the start of a whole new business and a whole new life for many involved. If you’re lucky enough to be born into money, well, you’re already more than halfway to success. But if you’re like many others, you don’t have the cash for that startup, let alone the ability to risk it. After all, you can’t risk what you don’t have. And that’s where VC funding comes in. Venture capital is a means of obtaining substantial amounts of cash that you can use for that startup. After a solid business idea and/or product and the know-how and courage, venture capital is an important and viable means of funding your dreams. (more…)
When most people start a business, discount the goal is to get leads and ultimately make money. But, sickness I think you will find a large benefit in gaining a social media presence as well. Social media is a superb way to get a “following”, get leads, potential customers, make sales, make your business presence known better, etc. You absolutely need a following; Fans on Facebook, Connections on LinkedIn, Followers on Twitter, etc. The more people that follow you and the more people you have on your social media profiles, the more of a reach you will have. It’s just common sense. More leads = more of a chance to generate leads which obviously leads to making more money! In order to increase your core social reach there are a few things you should consider. Listed below are a few ways to expand your reach. (more…)
Oh Pinterest, how I love thee! You probably belong to every other social site out there, like Facebook and twitter, but have you ever heard of Pinterest? I really do enjoy it. It’s incredibly fun to use, but it can also help you get people to look at your pins which may or may not be relevant to your website or business, it can help get people to your website as well as your social sites, and it could make you some money if you use it right. If you take a look at most Pinterest profiles, they have the name of the user, a verification checkmark, and probably some small spiel about that person, their website URL and any other pertinent websites like Facebook and twitter. It’s very easy to use, and as mentioned, fun. Pinterest is adding new things to not only help consumers and regular users use the website, but they are also trying to make it useful for businesses that use Pinterest as well. One of the newer options Pinterest has added are called Promoted Pins. These are fantastic and very useful! If you don’t use Pinterest yet (why aren’t you?!) or you are but you don’t know what Promoted Pins are, continue reading below for a crash course on what they are, how they work, how to set them up and much more! (more…)
WordPress is by far one of my favorite types of websites, however, out of the box it’s not as great as you might think it is. But, one of the reasons why WordPress is so popular and widely used is because of what you can turn it into. WordPress is known for its plugins and themes. There are literally hundreds of thousands of plugins and themes you can use to make your website better. Because of this, if you use WordPress but you are experiencing some slow load times or page loading times, you might just not be using the right plugins, or you could have some other issues that you aren’t aware of. If you are new to WordPress, use it “as is” or you just want to know why your website is loading slow and how to speed it up, continue to read below for some tips. (more…)
It’s sort of funny how you start a website and have no knowledge of how they work and then suddenly you are thrown into this unknown world. People that don’t have websites don’t realize how beneficial they are, seek but they also don’t realize they are hard work. This IS something you can just throw together, tadalafil but chances are you won’t have very good results. It takes time, purchase some money, a lot of knowledge and a lot of luck to get a website up and running and to keep it running. You need to not only rely on things like good design and good content; you need to rely on other things like SEO. Maybe before you had a website, you had no idea what SEO is, but by now you are probably pretty immersed in this subject. Still, things are ever changing in the SEO world and there are always more things, new things or quick things you can do to improve your SEO – website ranking. If you are looking for a few new options to improve your SEO, or you want to improve it quickly, check out some of the tips below. (more…)