One of the first questions an SEO specialist is likely to ask a potential or future client is if they have a blog or not. Content writing is one of the most intrinsic components of developing an SEO campaign today and many are finding that maintaining a blog is one of the best methods to generate fresh content and generic links for their site. The search engines will rank every web page and each post on a blog is an extra web page that can be indexed. This gives even more opportunities to target the main keywords as well as using some of the coveted long tail keyword variations. Not only does a blog help provide content which can be indexed by search engines, it can also help establish you as a knowledgeable authority in your industry. Blogs can be a major component of a social media campaign. This proves that content can be and should be promoted using social media platforms. But then of course it is important to note that not all blogs are created equal. What should a blog have to be a huge contributor to an SEO campaign?
A Professional Look
Of course SEO is more about the written content that a blog contains than about the appearance of the page. But remember that your goal in maintaining a blog is not simply to please the search engines; you do have human readers after all. When designing the blog it is important to remember that the reader will evaluate the blog by what they see when they land on the page quicker than what they will read. Actually, it the page is disorganized and the layout is difficult to navigate it is likely that they will not read the blog at all. Using a free template will create a better appearance for the blog but it is far better to have a professional design it and customize it for your brand. Continue reading “Blogging for SEO”
Keywords are an essential part of search engine optimization but it is very important to know how to use them effectively. One of the responsibilities of the SEO specialist is to conduct comprehensive research to determine which relevant keywords they should use for web marketing campaigns. Once the keywords are revealed they will be used in a wide variety of marketing strategies including content, blogs, ads, titles, and other forms of marketing media. Keywords can be a critical part of obtaining a high ranking in the search engine result pages. Each SEO campaign must start with extensive keyword search along with analysis to identify the most relevant and effective keywords to be incorporated into the campaign. During this research, the SEO professional will find two types of keywords: short tail keywords and long tail keywords. Each of these plays a different role and can have a major impact on an SEO campaign. Continue reading “What is a Short Tail Keyword?”
In the not so distant past, long tail keywords were hailed as a very effective way to increase search traffic. But of course, there was not as much competition back then and it was quite a bit easier to optimize pages in order to use the long tail keywords. Even though many still consider this to be part of ancient history and treat it as the forgotten treasure, they have been making a resurgence in value. Using long tail keywords can offer a powerful tool through which to leverage search traffic, especially when there is a lot of competition surrounding some of the “core” keywords in a niche or industry. Once it becomes clear how to use long tail keywords as part of an SEO strategy, they can actually work for us even better than they did in the past.
What is a long tail keyword?
A long tail keyword is a more of a keyword phrase which usually contains at least 3 words; but it can contain as many as 5 words. These are very useful when a website needs to refine some of the search terms; but is also effective when a user is searching for something more specific. A long tail keyword is similar to normal keywords in that they are useful for defining the page contents, what the publisher wants to be found through searches and what is displayed on SERPs. The key difference is that they are much more specific in nature and do not draw as much traffic to the site. However, the traffic that they do draw is generally higher quality, or more relevant which can lead to many more conversions than what normal keywords typically produce. Continue reading “What is a Long Tail Keyword?”