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Content Marketing for Contractors

Today’s discerning customers are increasingly resistant to the sales-oriented tactics utilized in traditional marketing channels (think direct mailers, intrusive television commercials and lengthy magazine advertisements).  While these approaches to marketing are still very useful, today’s consumers are appreciative of much softer approaches that provide value to their lives instead of pressuring them into making hasty sales decisions.  This where content marketing is for contractors is making a huge impact.  As contractors move away from traditional marketing and instead opt for online advertising, content marketing is becoming a mainstay within their business operations.  Here are some of the key benefits of content marketing for today’s successful contractors.

Social Media Marketing for Doctors

As with any business operation, doctor’s offices must also rely on marketing to attract new patients into their businesses.  In fact, without a steady flow of new and returning patients, a doctor’s office will not survive for long.  Yet, many doctors are not maximizing their marketing potential.  One very effective way to boost the marketing efforts of a doctor’s office is to employ a social media marketing strategy.  Today, billions of people log on to their social media accounts to connect with friends, family, colleagues and businesses, including doctor’s offices.  Platforms including Facebook, Twitter, and LinkedIn have changed the ways in which people interact with one another as well as how doctors interact with their patients.  Here are some of the top ways social media marketing for doctors is improving the ways in which doctors can expand their practices.

Content Marketing for Lawyers

Content Marketing for LawyersAll businesses require content.  This includes lawyers who must attract new clients to grow their firms.  While many lawyers have heard about content marketing, there is still a growing need for many lawyers to implement these digital strategies for better outcomes when conducting business online.  Online content that grabs the attention of prospective clients and that meets their direct needs is imperative for today’s savvy law firms.  Content marketing is a digital marketing strategy that employs internet-based content such as blogs, newsletters, social media posts and video series, just to name a few, for the purpose of effectively communicating with clients and piquing their interests.  For lawyers who want to achieve their business objectives, content marketing is an excellent approach that yields results when compared to traditional marketing efforts.  Here are some of the top reasons why content marketing for lawyers is so beneficial.

Content Marketing for Doctors

Content Marketing for DoctorsContent marketing is important for all businesses including doctor’s offices and specialty medical practices.  Like many organizations, a doctor’s office contends with the need to not only provide quality care but to continuously attract new patients.  Let’s face it, without new patients; a doctor’s office will not be able to stay in operation for long.  This is where the power of content marketing for doctors is evidenced.  Content marketing, or the strategic use of digital content to communicate with prospective and current patients by providing valuable information, is no longer an option, and is instead a must for today’s modern medical practices.  Here are some of the top benefits of content marketing for today’s savvy doctors.

Top 8 Tips For A Successful Website

According to an estimate, there are as many as 1 billion websites, and each minute 70 new domains are registered, and more than 500 websites are created. In this age, where we have such a large plethora of websites, how will you ensure that your website has a successful future? Because of the supremacy of online business, and the development of websites on daily basis, many people ask this question that how they can make their website successful.

Difference Between a Facebook Business Page and a Personal Facebook Profile

Facebook Fan Page
Up until a few years ago, if you had a business online you could actually use a personal Facebook profile as your business page.  In 2012 though, Facebook made it known that they would be cracking down on these types of people and instead gave them the option to create a fan page i.e.; Facebook Business Profile.  To be honest though, if you’ve never checked out a business profile from an admin standpoint, you might not really understand just why these pages are so beneficial.  I know for me personally, I would rather have a business page just because of so many of the options, benefits and features available.  But, if you’ve never used a Fan page you might not understand why it’s so much better than a regular old profile page.  Below, we will be going over the benefits, as well as differences between a regular profile page vs. a business page and you will see essentially why you should be using one rather than a profile page.

Everything you thought you knew about Google Ads

When Google launched its AdWords in 2000, text ads were only shown above and to the side of Google’s search bar results. While the ads on the side have been taken away, those text ads are still accessible. There are now several different types of ads available for companies of all industries and sizes.

Here’s a brief introduction to the many options Google ads has to offer.

How to Attract VC Funding To a Startup

Attract VC Funding
This guest post was written by Efraim Landa

Efraim Landa is the founder of Effi Enterprises, a VC firm that funds medical start ups all over the world.

You have to have money to make money, right? Not exactly. In fact, millions of people who’ve started their own businesses, many of them extremely successful have started their own businesses without a penny to their names. In some cases, all it takes is a good idea that an investor believes in to get a startup off the ground. In other cases, having a product or even just a prototype will get an investor interested enough to put their capital on the line. And when that VC funding comes in, it’s the start of a whole new business and a whole new life for many involved. If you’re lucky enough to be born into money, well, you’re already more than halfway to success. But if you’re like many others, you don’t have the cash for that startup, let alone the ability to risk it. After all, you can’t risk what you don’t have. And that’s where VC funding comes in. Venture capital is a means of obtaining substantial amounts of cash that you can use for that startup. After a solid business idea and/or product and the know-how and courage, venture capital is an important and viable means of funding your dreams.

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4 Ways to Improve Social Media Reach

When most people start a business, the goal is to get leads and ultimately make money.  But, I think you will find a large benefit in gaining a social media presence as well.  Social media is a superb way to get a “following”, get leads, potential customers, make sales, make your business presence known better, etc.  You absolutely need a following; Fans on Facebook, Connections on LinkedIn, Followers on Twitter, etc.  The more people that follow you and the more people you have on your social media profiles, the more of a reach you will have.  It’s just common sense.  More leads = more of a chance to generate leads which obviously leads to making more money!  In order to increase your core social reach there are a few things you should consider.  Listed below are a few ways to expand your reach.

How Do Promoted Pins on Pinterest Work?

Oh Pinterest, how I love thee!  You probably belong to every other social site out there, like Facebook and twitter, but have you ever heard of Pinterest?  I really do enjoy it.  It’s incredibly fun to use, but it can also help you get people to look at your pins which may or may not be relevant to your website or business, it can help get people to your website as well as your social sites, and it could make you some money if you use it right.  If you take a look at most Pinterest profiles, they have the name of the user, a verification checkmark, and probably some small spiel about that person, their website URL and any other pertinent websites like Facebook and twitter.  It’s very easy to use, and as mentioned, fun.  Pinterest is adding new things to not only help consumers and regular users use the website, but they are also trying to make it useful for businesses that use Pinterest as well.  One of the newer options Pinterest has added are called Promoted Pins.  These are fantastic and very useful! If you don’t use Pinterest yet (why aren’t you?!) or you are but you don’t know what Promoted Pins are, continue reading below for a crash course on what they are, how they work, how to set them up and much more!