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social media marketing

The posts here look at wyas you can use social media to promote your site

Social Media Networking Checklist

 

Social Media Checklist

Ignoring social media as a large or small business or even as a freelancer, is a big loss on your part these days. Almost everyone uses social media these days, so by not using it as a marketing platform, you are missing out big time. While there are all sorts of social media sites to join, there are of course the big sites that you should join. They are Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. Below, we will be talking about why you should use each of these sites, what things you should do on these sites, and what you should include in your social media profiles. Think of it as an informative checklist for social media.

How Does Social Media Marketing Work?

Your business minus social media marketing equals … do you hear crickets? In today’s business environment, social media marketing is not just vital; it’s critical. Sure, it takes time and effort to market your business through social media, but that’s true with every marketing campaign ever implemented. The good thing about social media marketing is that it creates a kind of level playing field that never existed before. Think about it. In the past, if you didn’t have a ton of money, brains, connections, a brilliant marketing strategy, and an ingenious product, it was almost impossible to get a business off the ground, let alone experience the kind of success entrepreneurs imagine. But today, with all the online tools, digital marketing strategies, networking, and information available, growing a successful business is no longer just for the privileged few.

The Right To Be Forgotten

If you thought nobody wanted to be forgotten, you might have been correct … in the not-too-distant past. However, since the inception of the Internet and its ‘power through information,’ it appears some people not only desire, but are fighting, to be forgotten, especially when it concerns personal information they no longer want found in search engines. Though unfamiliar to most Americans, the concept of the ‘right to be forgotten’ was established in a 1995 European Union privacy law now being revised to include and expand on this concept. When a man in Spaininsisted that negative information from his past be removed from Google’s search engines, he fought the Internet giant in court and won. Since that time, the law and its components have become one of the most hotly debated legal concepts in history, making ‘the right to be forgotten’ one of the top SEO trends affecting current digital marketing strategies, information retrieval, and even free speech itself.

Cool Social Platforms for SEO

It can be very easy for the SEO company to become short sited in the use of social media. The online social world has been overshadowed by some of the giants like Facebook, Twitter and LinkedIn. These of course all have a place in a social media marketing campaign but just because they are leading social sites does not mean that they are the best to use for an SEO campaign. There are also numerous lesser known social media platforms that can be used by in an SEO campaign. Although they are not as well known as some of the giants they can be very useful tools for businesses. Here are a few not-as-well-known social platforms that are worth taking a look at for today’s cutting edge business. 

What is a TLD?

A top level domain, when it comes to the internet, is most easily described as an extension at the end of the web pages name. Websites can have all different kinds of endings including .com, .org, or .net and many others. Originally, .org was for non-profit organizations, .com was for commercial websites, and .net was for networks. The ICANN, or Internet Corporation for Assigned Names and Numbers, manages  top-level domains. ICANN operates the IANA, or Internet Assigned Numbers Authority, as well. Here is some information about top level domains and how they can affect your company.

Is a .com URL Better than a .org URL?

Domain names
Domain names

There are a variety of domains to choose from when you are picking what you want for your website. They were all originally created with various meanings while, over time, they have lost this specific classification. You can choose between .com, .org, or thousands of other domains to create a website name that is right for you. Here is some information on a few of the domains you can get and some history concerning them.

Some Domain Rules

Before jumping into the domains themselves, here are some important rules you will need to remember. The name can contain any number, letter, dash, or hyphen. Although they can have dashes and hyphens, the domain name may not begin or end with it. The system is not sensitive to a letters case so your site can be written with any combination of uppercase and lowercase.

How to Protect Yourself from Future Google Updates

Google Updates
Google Updates

Google has been consistently modifying its search algorithms to make better results when surfers come and search. These updates have been directed toward link building, and more recently, spam. The goal of the Penguin 2.0 update is to weed out sites that had little or no content that manipulated the search engines results with the use of excessive webpage strategies. While some WebPages plummeted from their search ranks, others felt a very little affect or no affect at all. With each update to Google’s algorithms, there is a risk that the site’s rankings will change. Here are some things that you can do to prepare your site for future Google updates.

Social Media Marketing for Medical Professionals

Social Media
Business Social Media

The Internet is a gathering place for information, services, and products. Everyone is taking advantage of social media websites to help promote and sell products. Physicians and other healthcare industry employees can utilize social media to market their services as well. They can also keep in close contact with patients while they are not in the office. Here is some information about how many medical professionals are taking advantage of the marketplace that has been created on social media websites.

Understanding the Average Patient

To understand how medical professionals are using social media websites, you need to understand  the average patient that they see today. A large number of people, long before they ever think about going to a doctor, look up information on how to treat or what they can do to treat their ailments on the internet. They find an answer that will subdue them for the time being and return to their daily lives. If the problem gets worse or does not go away, they will then search out the help of a doctor.

Digital Marketing for Doctors

With the addition of a digital marketing strategy to your healthcare site, your future clientele will be discovering you online while reading through information about the problem that they are having. This changes how they interact with you, the doctors. Potential patients are often found reading what other patients had to say about past experience with your practice. For all the rest of the doctors to keep up and not lose out on this quickly evolving market, they need to optimize their online reputation as well as offer information and services to patients using social media sites.

Where to Begin

As a doctor in this technologically advanced world, it is important to know where you stand in Google’s organic search results and what the online community has to say about you. These are some of the most influential pieces of information when it comes to digital marketing for doctors today. If you have not already begun a plan of creating an online presence, you may want to contact an SEO specialist who can help you keep up on all your new advertising tools.

Using Social Media for Business

 

Social Media
Business Social Media

Social media marketing is a very powerful tool for today’s business. While tweeting, blogging and posting updates on social sites can tend to be fun; these actions when used strategically can be part of an effective web marketing campaign. Many ask if there is anything to be gained by using social media and of course the biggest question is if there is a substantial enough ROI. When it is used properly, social media marketing can be effective and improve your bottom line. Social media is no different than any other marketing tactic; it’s all about strategically setting goals and using social media activities to reach them. Where most people get tripped up is in thinking that there will be an immediate return which is not likely. Social media marketing involves long term strategizing which will help keep a company’s name or brand on the mind of consumers. There are some strategies to help ensure a social media marketing campaign is productive.