Search engine optimization (SEO) is more important than ever as companies seek optimal approaches that increase their brand’s visibility on the world-wide web.  Let’s face it; there are millions of companies on the internet, many of which offer similar products and services.  This is why it is imperative for companies to take every step necessary to ensure their brand stands out from the rest.  This is where search engine optimization comes into play.  SEO is the process of optimizing a website with the latest best practices to achieve results; such best practices include things like keyword optimization, web design, quality content, link building and much more.  Read on to learn more about SEO and how it can be leveraged when performing social media marketing for professionals.

What is SEO?

Search engine optimization (SEO) is a technique and set of rules used by companies to optimize their websites and social media platforms so that these companies will rank in search results  SEO drives online traffic and it makes a company’s website more visible to those prospective customers who need these products and services the most.  This is important because typically, internet users who search for information online will only review the first 1 to 5 websites that appear in the search engine’s results.  In this manner, SEO drives a website to the top of the list which results in more opportunities to reach and influence the target market and encourage them to click on the website and learn more about the company.  With improved search engine rankings, more people will find the company’s website and social media pages.  With this increased exposure comes the potential for increased sales, which is the ultimate goal of any company’s marketing efforts.

SEO & Social Media Marketing

SEO in 2017 Google Search Algorithm
SEO and social media marketing go hand-in-hand.  Good SEO is a quality-based strategy that puts the information that customers are searching for not only directly on the website but also on their social media pages.  With social media marketing, billions of people log into platforms such as Facebook, Twitter, LinkedIn and YouTube daily to connect with others within their network in addition to following their favorite brands.  The great thing about SEO is that the strategic use of keywords and phrases can be used within social media content for maximum reach!  This means that engaging social media posts and hearty content such as links to blogs and commentary (that are enriched with the right keywords and phrases) can help to boost awareness of the company’s brand and the presence of its website.

Why SEO Still Works

With all of this being said, one important question still remains:  does SEO still work in 2017?  The answer is yes!  A good SEO plan is one of the most important approaches a company can take as it seeks way in which to leverage the internet to get ahead of rival companies within a highly competitive market.  SEO is important because it helps to meet customers’ needs as they search for solutions to their problems on the internet.  Such information is at the heart of any SEO strategy.  Companies should continue to strive online by publishing helpful, value-based content that meets their customer’s needs in a helpful, meaningful manner.

A solid SEO plan can help to grow a business and improve their online presence.  To learn more about SEO or social media marketing for professionals contact a digital marketing team today for more information.

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