Google facing complaints about unfair business practices and a near-monopolistic hold on internet advertising business is not exactly late-breaking news.…
In the early days of the internet, webmasters relied on hit counters to gauge the success of their website. This approach made sense, as visitors would often seek out additional content if they enjoyed what they saw or read. However, this was before the advent of the interactive Web 2.0 platform, when the web was navigated one page at a time. Nowadays, measuring a site’s effectiveness is far more complex. Rather than simply tracking hits or page views, SEO analysts can now gather data on user behavior, location, and overall user experience. The focus has shifted from monitoring server activity to analyzing user activity.
With Facebook product manager Frances Haugen making headlines for uncovering harmful practices at her workplace this past week, many people…
When executed properly, digital marketers and marketing departments can realize a much higher ROI from content marketing while spending much…
If you are looking to increase organic traffic to your website, your SEO strategy must revolve around two of the…
When companies start putting together their marketing budgets, they may be tempted to look at their digital marketing spend and…
As far as search engine optimization goes, everyone’s main goal is to rank for keywords that drive traffic to their site and increase revenue. But knowing this doesn’t always make the process simple or easy. Indeed, SEO can get pretty complicated if you take on too much at one time. It’s easy to get lost trying to figure out which ranking factors are the most important to Google. For this reason, it’s critical to develop an effective SEO strategy that makes it easy to improve your organic search traffic.
Given how much the internet has become a normal part of our daily lives, it might be surprising to learn that the number of people who go online every day is still increasing. Consequently, the way people shop and make purchases keeps evolving. This also means that traditional, offline marketing keeps losing ground to the internet with each passing year. Of course, marketing is still about connecting with your target audience at the right time and place. And nowadays, that means finding them where they spend the bulk of their time: online. As a result, digital marketing has grown by leaps and bounds over the past few years.
If you’re still wondering exactly what digital marketing is, you’re not alone. Essentially, digital marketing refers to any form of marketing that happens online. To clarify things a bit more, we’ve tried to answer a few of the most commonly asked questions about digital marketing.
In recent years, there has been a significant emphasis on SEO trends, particularly in the realm of marketing. Some believe…
Because we live in an era in which most people spend some part of each day connected to the internet,…