Content marketing is more than a promotional strategy—it’s a way to build relationships with your audience by delivering valuable, relevant…
Is SEO still the backbone of digital marketing in 2024, or has it lost its edge? The reality is clear:…
Search engine optimization (SEO) plays a huge role in digital marketing, since it maintains and grows a business’s online presence.…
Every digital marketing strategy includes search engine optimization (SEO) as a main component. SEO can be quite challenging, mainly because…
Google and other search engines play a huge role in our lives these days, but have you ever wondered how…
Digital marketers need to use every tool at their disposal to boost visibility and search rankings. While many SEO professionals…
What are backlinks and how do they relate to search engine optimization (SEO)? This is a totally valid question, and…
New trends emerge constantly in the search engine optimization (SEO) industry, especially as technology evolves and user behavior shifts. As…
Many people see search engine optimization (SEO) as a mixture of art and science. It certainly involves creative elements, like…
SEO is an ever changing world there’s no doubt. There was a time a few years ago when the SEO specialist worked diligently to figure out the “secret formula” for getting sites to rank high in the SERPs. For a long time SEO best practices were built around finding the right keyword density, building links from high ranking sites, image optimization, etc. But that was when SEO was considered a science and all the boxes in the forms just needed to be filled out. Today, SEO has made a shift from this type of pseudo-science to being more of an art form. It’s no longer a formulaic endeavor with well defined steps to follow. You cannot “do SEO” one time and then walk away and realize success. It takes a multitude of ongoing tactics, skills and strategies to get a site to rank.