Search engine optimization (SEO) plays a huge role in digital marketing, since it maintains and grows a business’s online presence.…
Every digital marketing strategy includes search engine optimization (SEO) as a main component. SEO can be quite challenging, mainly because…
Google and other search engines play a huge role in our lives these days, but have you ever wondered how…
Digital marketers need to use every tool at their disposal to boost visibility and search rankings. While many SEO professionals…
What are backlinks and how do they relate to search engine optimization (SEO)? This is a totally valid question, and…
New trends emerge constantly in the search engine optimization (SEO) industry, especially as technology evolves and user behavior shifts. As…
Many people see search engine optimization (SEO) as a mixture of art and science. It certainly involves creative elements, like…
SEO is an ever changing world there’s no doubt. There was a time a few years ago when the SEO specialist worked diligently to figure out the “secret formula” for getting sites to rank high in the SERPs. For a long time SEO best practices were built around finding the right keyword density, building links from high ranking sites, image optimization, etc. But that was when SEO was considered a science and all the boxes in the forms just needed to be filled out. Today, SEO has made a shift from this type of pseudo-science to being more of an art form. It’s no longer a formulaic endeavor with well defined steps to follow. You cannot “do SEO” one time and then walk away and realize success. It takes a multitude of ongoing tactics, skills and strategies to get a site to rank.
Good content that resonates with the receiver will generate more leads and will increase opportunities for conversion. One of the best ways to conduct content marketing is by refreshing website content with frequent blog posts or to even publish a guest blog on someone else’s website. Here is the rundown of how content marketing works.
Search engine optimization (SEO) is more important than ever as companies seek optimal approaches that increase their brand’s visibility on the world-wide web. Let’s face it; there are millions of companies on the internet, many of which offer similar products and services. This is why it is imperative for companies to take every step necessary to ensure their brand stands out from the rest. This is where search engine optimization comes into play. SEO is the process of optimizing a website with the latest best practices to achieve results; such best practices include things like keyword optimization, web design, quality content, link building and much more. Read on to learn more about SEO and how it can be leveraged when performing social media marketing for professionals.