With 2018 quickly drawing to a close, it’s high time to examine emerging trends in the digital marketing biosphere for…
Content marketing is important for all businesses including doctor’s offices and specialty medical practices. Like many organizations, a doctor’s office contends with the need to not only provide quality care but to continuously attract new patients. Let’s face it, without new patients; a doctor’s office will not be able to stay in operation for long. This is where the power of content marketing for doctors is evidenced. Content marketing, or the strategic use of digital content to communicate with prospective and current patients by providing valuable information, is no longer an option, and is instead a must for today’s modern medical practices. Here are some of the top benefits of content marketing for today’s savvy doctors.
Keeping up with all the trends in SEO best practices can be difficult. It can seem like change is the only thing that remains constant in the online world. We know that the search engines are updating their algorithms for search rankings constantly. This just makes the SEO specialist need to stay up on the most current changes in order to maintain SEO best practices. It also offers protection from getting those dreaded penalties. Content is one of the areas that has been a top for several years. We know that there have been many changes in the way that the search engine looks at content and how it measures in the algorithms. There was a day when content, any content was good. But some of the most current trends in the ways the search engines look at content has some scratching their heads. It’s not okay to just put up content for the sake of having content on a site. It needs to meet certain criteria. Content has a distinct purpose and it’s not so the search spiders can “read” it. Content must be high quality and written for the human readers not computers.
Google has recently made changes to the algorithms that decide what websites come first in the organic search results. They are working to remove websites that have little or no content from the top of the search results. One of the changes has to do with the freshness of content. So, is a new blog post considered fresh content by Google? In the following, the answer to this question and many more will be answered.
Removing Spam from Organic Search Results
The new way that Google decides who should be at the top of search results includes many different key things. One of the things that it has made a point to try and catch and remove from rankings is content that is not original. The fresh content can now drive traffic to your website. Google made big steps to get rid of spam from the search results and, instead, find relevant custom content with keywords imbedded within.