Answers to today's SEO questions through blogs and articles

Tag: digital marketing

How to Keep Your Website Secure

 

Keep Your Website Secure

People who are newer to the internet or newer to websites and owning one, might not really know how important it is to have a secure website. Not only is it important on your part, but if you have sensitive information of yours or your clients on your website or you have an ecommerce website, it’s important to keep other people’s information safe too. Some of these tasks on this checklist are easy and can quickly be done by you, while others you might need to hire someone to do it for you. Either way, it’s important that you make sure your entire website is buttoned up so that no malicious person, bot, machine or software can gain access to the website.

Book Websites

Good Content vs. Bad Content

The word content can mean so many different things, but for the sake of this specific article, let’s refer to content as words that are written for an article, written for blogs, written on social media platforms and anything else you might be publishing online. Content is used for many different reasons, but the most common; to let people know who you are, what you do, what you can do for them and let them know if they should be a part of your business or product or not. Is writing content easy? Heck no. Can it be incredibly beneficial? Yes!

Different Kinds Of Backlinks

 

Backlinks are one of if not the most important things when trying to build links on search engines that lead back to your website. Back links or in the literal sense links back to your website are links that you can create through a variety of avenues to lead people back to your website. Backlinks, as one would assume, can be built all sorts of ways. From something simple like adding a profile on a directory like Yelp to something that takes more time to index like with article marketing. All in all though, the amount of quality and diverse backlinks you have, does matter. Quality = not spamming. Diverse = on various websites with different page ranks and authority types. It used to be that you could just place backlinks everywhere and anywhere and it didn’t matter where or how you got them. But, over the past few years, Google and other engines are cracking down on how you create these links and where they are coming from, because of this, listed below are various sites or rather “ways” to get backlinks.

Create a Content Marketing Strategy

 

Content Marketing Strategy

Some people might be under the assumption that creating content is as easy as 1-2-3. Unfortunately, it’s not always this easy, even if we wish it was. In fact, content marketing has a whole bunch of steps, rules and guidelines. But, if you follow through on these steps, rules and guidelines, you just might be one up on your competition and finding the success that you always dreamed about. So while it might not be as easy as 1-2-3, it’s definitely got its benefits in the long run. Despite all the various changes on the internet, including Google hammering out some kinks on the search engine, one thing is still true on the Internet: Content is STILL king. You just need to know how to create the content, where to market it and how to market it. Here below is somewhat of a checklist to help you along the way.

A Quick Guide To Google’s Pigeon Update

Pigeon Update

 

These days it seems like every other month Google is creating another update with some weird name.The pigeon update was not a name created by Google though; it really didn’t have a name in general, so marketers just decided to call it another animal name like all the others (Penguin, Panda, and the likes). This specific update was done on July 24th of this year and it sure it causing a lot of uproar amongst local SEO marketers. Originally no one really understood or had information on what this update was for or how it would effect people, but over the months more and more people are starting to understand just what this is and what it does.

Ways To Market Your Product Online

 

Product Marketing

If you do not have a website online where you sell products, there is no better time to start selling your products online than right now. Marketing a product these days is unlike it ever was before offline; it’s easier, quicker, you can reach people right in your area or across the world, and best of all its varietal meaning you have a lot of different ways and places TO market the product. There are really two ways of going about marketing your product online. If you are new to this and you have no idea what the terms SEO, social networking or backlinks mean; you are probably going to be better off hiring a digital marketing company. If you know what those terms are and you know some of the ways to market your product online, then the below information might lean towards more of what you need. Either route you decide to take is going to depend on your knowledge, financial capabilities, time and of course a little patience.

How to Defend Against Content Stealing

If you have a blog, chances are you work really hard on the content OR you spend money buying it from a writer. If this is the case, I highly doubt you want other people stealing your hard work and putting it on their website. Yet, this happens all the time sadly. It’s such an easy task. You find a site you like that is relevant to yours. You copy the text, paste it into a document and put it on your website. It’s a shame really that stealing content is so easy for people. If you don’t want your content stolen that you worked so hard on or if you have had this happen to you before (which is very disheartening) then there are a few things you can do to try to stop it. I say “try” because you cannot 100% make people stop stealing content. You can try blocking it, you can try a few precautions, you can even copyright the work, but there are still going to be jerky people out there looking for the easy way out.

What is Cloaking?

Cloaking refers to a search engine optimization, or SEO, method used by webmasters to deceive search engine crawlers by presenting different content to the search engine than that which is presented to a user. Search engines such as Google’s consider this a violation of ethical internet practices, and there are consequences for doing it. Current digital marketing strategies must include ways to avoid cloaking, and SEO experts warn against it. When Googlebot, Google’s web-crawling device (that essentially ‘crawls’ the web and discovers new and updated pages to be added to Google’s index) finds cloaking, it considers it unethical and there are consequences. Therefore, it is necessary to be able to recognize cloaking and avoid it.