When it comes to determining if an SEO campaign is successful it’s all about measurement. There are several metrics that can help the SEO professional know more about their strategies and how they may need to be tweaked. Page rankings, links and referrals are some of the key measurements SEO specialists may consider when determining how successful the campaign is. Measuring an SEO campaign can take many different forms and this can become complicated since the web is in a constant state of change. In order to stay ahead in this climate and ensure that a website remains competitive it’s essential to dedicate some time to the evaluation process. But what are we supposed to look at or measure when determining if a campaign is successful or not?
Even if an SEO campaign successfully drives traffic to a site it does not mean the campaign was a success. When traffic arrives at the site only to leave without visiting another page it counts in the metrics as a bounce. Search engines note when traffic to your site bounces out at a high rate and it can potentially lower the site’s ranking in the SERPs. It’s important to properly analyze engagement factors like bounce rate and how long visitors spend on a page. If there are some specific keywords which lead to poor engagement compared to some of the other keywords you may want to target new keywords. Use engaging content and keywords in order to improve the quality of traffic to the site through SEO campaigns. It’s essential that users be engaged.