Reputation Management Strategies

Reputation Management StrategyWhen it comes to reputation management strategies – either burying bad posts or creating new positive posts about your business or even yourself, there are quite a few ways of going about this.  Reputation management (the bad) is mostly put into use when someone has said something negative about you or your business and you want to “bury” it (true or not true).  On the other hand reputation management (good) is about creating a web presence about your or your business in a positive manner.  Because this can be a negative or positive experience, below we will be going over each of these facets as well as different strategies you can use for these options. Continue reading “Reputation Management Strategies”

How to Manage an Online Reputation

Online Reputation ManagementWhen it comes to having a website or a business online, you can’t always make everyone happy.  It’s unfortunate, but true.  You could be in business for 10 years and run into people (especially online) that want to say derogatory things against you or your company – even if it’s not true.  In the case of things being said about you, it can and probably will hurt your business or even you personally.  It might not affect every person that comes into contact with a negative review about you or your business but once in a while you may lose customers because of a bad review or comment about you or your business.  This can be a really tough thing to deal with – even if you do have thick skin.  Thankfully there is something you can do about it and its called Reputation Management.  Wikipedia defines Reputation management as this: Reputation management is the influencing and/or control of an individual’s or business’s reputation. Originally a public relations term, the advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results.  If you want to know how to manage your reputation online, you must first SEE if there are any negative conversations, comments or reviews about you or your business online.  In order to do this, you need to: Continue reading “How to Manage an Online Reputation”

What is Evergreen Content?

When you have a business blog or even something like a Web 2.0 site, you don’t expect the content to be fresh forever.  You might have posts from 1 month ago, 1 year ago or 5 years ago that you want people to read, but they never do.  After all, when you create a content site, you tend to put a lot of work into writing all of those posts; it’s kind of a shame that people don’t visit them anymore now that you have new stuff up, right?  Fortunately, there IS a way for people to be led to that content from weeks, months or years ago; it’s called evergreen content.  So what is evergreen content?  It’s essentially a post or a piece of content that continues to gain search traffic long after it’s been posted.  If you want to understand more about this type of content, how to use it to your advantage or how to create it, continue reading below! Continue reading “What is Evergreen Content?”

How To Market A Service Online

 

Marketing A Service

Marketing a service, unlike marketing a product online is actually much more difficult. The reason? You are essentially marketing yourself; your knowledge, skills, abilities as well as your reliability and dependability. Unfortunately anyone can go and say “I am the god of software and I can do all things software related”, but really have little or no knowledge of software. A service is in fact, invisible. You can talk talk talk all you want, but talk is cheap and anyone can basically say they are good at something, without actually being good at it. It takes a lot to get someone to trust you enough to sell them your service. However, there are things you can do market the service, as well as gain trust from people. Continue reading “How To Market A Service Online”

How to Keep Your Website Secure

 

Keep Your Website Secure

People who are newer to the internet or newer to websites and owning one, might not really know how important it is to have a secure website. Not only is it important on your part, but if you have sensitive information of yours or your clients on your website or you have an ecommerce website, it’s important to keep other people’s information safe too. Some of these tasks on this checklist are easy and can quickly be done by you, while others you might need to hire someone to do it for you. Either way, it’s important that you make sure your entire website is buttoned up so that no malicious person, bot, machine or software can gain access to the website. Continue reading “How to Keep Your Website Secure”

Different Kinds Of Backlinks

 

Types Of Backlinks

Backlinks are one of if not the most important things when trying to build links on search engines that lead back to your website. Back links or in the literal sense links back to your website are links that you can create through a variety of avenues to lead people back to your website. Backlinks, as one would assume, can be built all sorts of ways. From something simple like adding a profile on a directory like Yelp to something that takes more time to index like with article marketing. All in all though, the amount of quality and diverse backlinks you have, does matter. Quality = not spamming. Diverse = on various websites with different page ranks and authority types. It used to be that you could just place backlinks everywhere and anywhere and it didn’t matter where or how you got them. But, over the past few years, Google and other engines are cracking down on how you create these links and where they are coming from, because of this, listed below are various sites or rather “ways” to get backlinks. Continue reading “Different Kinds Of Backlinks”

Create a Content Marketing Strategy

 

Content Marketing Strategy

Some people might be under the assumption that creating content is as easy as 1-2-3. Unfortunately, it’s not always this easy, even if we wish it was. In fact, content marketing has a whole bunch of steps, rules and guidelines. But, if you follow through on these steps, rules and guidelines, you just might be one up on your competition and finding the success that you always dreamed about. So while it might not be as easy as 1-2-3, it’s definitely got its benefits in the long run. Despite all the various changes on the internet, including Google hammering out some kinks on the search engine, one thing is still true on the Internet: Content is STILL king. You just need to know how to create the content, where to market it and how to market it. Here below is somewhat of a checklist to help you along the way. Continue reading “Create a Content Marketing Strategy”

A Quick Guide To Google’s Pigeon Update

Pigeon Update

 

These days it seems like every other month Google is creating another update with some weird name.The pigeon update was not a name created by Google though; it really didn’t have a name in general, so marketers just decided to call it another animal name like all the others (Penguin, Panda, and the likes). This specific update was done on July 24th of this year and it sure it causing a lot of uproar amongst local SEO marketers. Originally no one really understood or had information on what this update was for or how it would effect people, but over the months more and more people are starting to understand just what this is and what it does. Continue reading “A Quick Guide To Google’s Pigeon Update”

Ways To Market Your Product Online

 

Product Marketing

If you do not have a website online where you sell products, there is no better time to start selling your products online than right now. Marketing a product these days is unlike it ever was before offline; it’s easier, quicker, you can reach people right in your area or across the world, and best of all its varietal meaning you have a lot of different ways and places TO market the product. There are really two ways of going about marketing your product online. If you are new to this and you have no idea what the terms SEO, social networking or backlinks mean; you are probably going to be better off hiring a digital marketing company. If you know what those terms are and you know some of the ways to market your product online, then the below information might lean towards more of what you need. Either route you decide to take is going to depend on your knowledge, financial capabilities, time and of course a little patience. Continue reading “Ways To Market Your Product Online”

Cost of Cheap SEO

When it comes to SEO there are so many positive and beneficial options available to you and yet so many people try to cheat their way out of it by doing unethical practices or trying to be “cheap” about the whole process. Listen, if SEO was easy, everyone would be doing it. It’s not easy. Its hard work, you have to be knowledgeable about what you’re doing and you have to be doing a few different practices in order to really make a differences. Yet people think they can do some really awful practices and techniques and it will help them and their website out. Wrong! If you really don’t feel like doing SEO for your website by yourself, do yourself a favor and hire a top SEO firm that can do it all for you. It’s not cheap, you won’t be spending a dollar for their service, but it’s going to be worth it because it will be done by an expert that is knowledgeable and ethical. Here are a few ways you might be screwing your website up. Continue reading “Cost of Cheap SEO”